BZ Results is Acquired by ADP
Automatic Data Processing (ADP) recently announced the acquisition of BZ Results, a move that indicates ADP is serious about its dealership Web initiatives.
Details of the deal have not been announced, but ADP officials confirm that BZ President Sean Wolfington will remain with the company as a part of ADP’s digital marketing management team. Wolfington became part owner in BZ just a few years ago alongside founders Dave Sima and Adam DeGraide.
"With BZ Results comes the proven ability to drive sales in greater volumes from online marketing efforts, as well as improved success in closing deals when online prospects arrive at the showroom." — Steven Anenen, president, ADP Dealer Services
BZ has been a partner with HomeNet since they entered into automotive website marketing in 2001. HomeNet provides a full service inventory solution for BZ websites which includes the Buzzlot inventory search and display system that appears on almost all BZ sites.
Add comment March 17th, 2006