Survey Shows that Online Consumers Talk About Your Dealership

Yahoo! Autos recently commissioned J.D.Power & Associates to determine the online habits of auto shoppers. The survey revealed that 85 percent of online shoppers consider consumer-generated content to have significant relevancy in their quest for purchasing a new vehicle.

The full details of the study were presented at the J.D. Power and Associates Automotive Internet Roundtable in Las Vegas from Nov. 1 to Nov. 3 so if you had the chance to review this information then your comments here are encouraged.

According to the article on AutoRemarketing about the survey, ratings and reviews on actual carlines are what generate the most activity with online shoppers, but auto-enthusiast sites, online forums/message boards, blogs and question and answer sites are also growing in popularity.
Here are a few automotive-related online resources targeted toward the auto shopper and enthusiast:

AutoBlog.com
A car enthusiast blog site

Edmunds Inside Line
An Edmunds site that gives consumers and inside look at specific vehicles

Edmunds Women & Family Car Guide
An auto consumer site for women run by Endums

AskPatty.com
Automotive advice for women

CarSpace.com
A car enthusiasts automotive lifestyle social networking site run by Edmunds

Be sure to check them out today and see how these sites can be benefitting your dealership.

Add comment December 11th, 2006

Susan Givens of AutoSuccess to Receive Spirit of Leadership Award During NADA 2007

The Women's Automotive Association International (WAAI) will present its 12th annual Spirit of Leadership awards at a fundraiser luncheon to be held during the 2007 NADA convention in February. Among the four women being honored is Susan Givens of AutoSuccess Magazine.

HomeNet would like to take this opportunity to acknowledge the award going to Susan who has done an extraordinary job with AutoSuccess. The magazine is an important part of our professional growth and Susan is an important part of the magazine. The focus of the magazine is leadership and to help create a positive avenue for the readers to learn and grow. Susan has made this way of thinking part of her everyday life and she is also part owner with the company.

Congratulations Susan and thanks for your excellent work!

Add comment December 7th, 2006