Archive for October, 2008
WEST CHESTER, PA – October 13, 2008 – HomeNet’s Director of Sales, Tim James, was a featured speaker last week at the 5th Digital Dealer Conference & Exposition at the Gaylord Texan Resort & Conference Center in Grapevine, Texas. The event marked James’ fourth appearance as a speaker for the conference.
“It was a privilege to have the opportunity to speak once again at this exciting event," commented James. "HomeNet is privileged to work with many of the top E-Dealers in the country and we take great pride in our participation in forums such as Digital Dealer. We appreciate the opportunity to speak directly with conference attendees in an effort to share the best practices that have helped these top E-Dealers to achieve consistent success."
The widely-anticipated event featured dozens of exhibitors and drew hundreds of attendees including GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers. For more information on the event, please visit www.digitaldealerconference.com.
October 13th, 2008
West Chester, PA – October 6, 2008 – HomeNet, Inc. is pleased to announce that its partnership with one of the nation’s largest automotive dealership groups has yielded remarkable results. MileOne Automotive, which represents 28 automobile brands in 65 retail locations, has reported a significant uptick in lead acquisition from its website and third-party classifieds. MileOne attributes this success, in part, to the group’s enterprise-wide implementation of IOL Pro, the flagship application in HomeNet’s popular Inventory Online Vehicle Marketing Suite.
“It is a tremendous challenge to manage the Internet Marketing efforts for 65 locations, but HomeNet helps us to rise to this challenge every day,” commented MileOne Chief Marketing Officer David Metter. “IOL simplifies what would otherwise be a painstaking process, giving us the flexibility we need to advertise our vehicles the moment they hit the lot. This frees up our Internet Managers to spend more time with customers and less time with the computer. We continue to receive more qualified leads than ever before and the overall buying experience for our customers has been greatly enhanced. The increased in ROI speaks for itself and we couldn’t ask for a better partner than HomeNet.”
IOL Pro serves as the centralized vehicle inventory management and marketing system for all of MileOne’s 65 retail locations. Internet Managers at each rooftop utilize IOL Pro’s intuitive web-based interface to create emotional advertisements for every vehicle on their lot. The system then distributes the updated listings directly to MileOne’s website and third-party classifieds, ensuring their online marketing is always accurate and up-to-date.
MileOne management also takes advantage of IOL Pro’s powerful reporting tools. Members of the group’s management team receive daily automated “state-of-the-inventory” reports which enable them to monitor key performance metrics. This real-time assessment helps management to ensure that dealer-defined standards are consistently met and Internet Marketing best practices are routinely followed.
"MileOne is a perfect example of a dealership group that is absolutely getting it right,” commented HomeNet CEO Jesse Biter. “We continue to find dealers that still think that effective Internet Marketing means writing monthly checks to their website company, online classified service, and a photographer. In today’s fast-paced and increasingly competitive marketplace, writing checks is simply not enough. Top E-Dealers are putting forth greater care than ever before into the actual Internet Marketing process. MileOne understands that the more effort they put into properly merchandising their inventory with a dozen or more photos per listing, custom vehicle descriptions, and accurate vehicle specifications, the better return they will earn on their Internet Marketing investment. IOL Pro is the most efficient and robust inventory marketing tool on the market to help dealers to manage this process from the store to the group level.”
HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 13,000 dealership locations.
About MileOne Automotive
MileOne represents 28 automobile brands in 65 retail locations through the Hall, Heritage, Herb Gordon, Tischer, and Motor World Automotive Groups along with Mercedes-Benz of Annapolis and the Baltimore Area Saturn Retailers. In addition, MileOne offers accident repair in six regional collision centers and provides rental and leasing services through the Allstate division in 9 different locations. The MileOne model provides for all the automotive needs of its customers conveniently, on their own terms, through the largest automotive sales and service delivery network throughout Baltimore, Washington, Pennsylvania, Virginia and North Carolina.
About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.
October 6th, 2008
HOMENET AND CARFAX ENHANCE ONLINE TOOLS FOR AUTOMOTIVE DEALERS
Ready Access To Carfax Reports, Ownership History Search Among New Features Available
WEST CHESTER, Pa. (October 2, 2008) – HomeNet, Inc. and Carfax today announced an enhanced set of online tools that help subscribing dealers more effectively market their pre-owned inventory. Carfax Vehicle History Reports have been fully integrated into HomeNet’s popular Inventory Online (IOL) Vehicle Marketing Suite. More than 13,000 dealership locations throughout the United States and Canada that utilize IOL to market their vehicles on the Web now can view and obtain vehicle history information from Carfax direct from their IOL account to ensure they’re stocking the cars their customers want. HomeNet automatically links the Carfax Reports dealers have run to their vehicle listings to help build consumer confidence.
“We are pleased to broaden our partnership with Carfax,” said HomeNet CEO Jesse Biter. “By enhancing our integration with an industry leader like Carfax, IOL will make it even easier for dealers to streamline their inventory management and marketing process. We look forward to working with Carfax to provide our dealers with the most comprehensive suite of inventory management and marketing tools available.”
Smart shoppers looking for the best value now can search for used cars based on ownership history, narrowing their search results to include only Carfax 1-Owner cars. HomeNet highlights these premium vehicles in a subscribing dealer’s online inventory so consumers can easily find the cars they want. In addition, dealers can more effectively market their vehicles on the lot by adding Carfax 1-Owner and other vehicle history highlights from Carfax to window stickers.
“Readily available access to Carfax Vehicle History Reports is a must for dealers today,” said Larry Gamache, communications director at Carfax. “From auction to retail, Carfax gives dealers the tools they need to stock the cars smart shoppers demand and build consumer confidence on the lot and online. Carfax and HomeNet are working together to help our mutual dealer customers sell cars faster and make more money on every used vehicle they take into inventory.”
HomeNet and Carfax will provide demonstrations of the enhanced IOL Vehicle Marketing Suite at Booth #1 during the 5th Digital Dealer Conference and Exposition in Grapevine, Tex., October 6-8.
HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Vehicle Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 13,000 dealership locations.
About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.
About Carfax (www.carfax.com)
Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information, ask your dealer or visit www.carfax.com.
October 2nd, 2008
