West Chester, PA – Dec. 8, 2008 – HomeNet, Inc. has released a new 'Best Practices Guide to Effective Vehicle Photography'. The free eBook provides a step-by-step guide of best practice tips and techniques that have been developed and successfully incorporated in the field by experts in digital lot management. Topics covered include: photo standardization, custom vehicle-specific photos, frame display, vehicle location, avoiding shadows/glares, and much more.
“HomeNet has been serving the online inventory needs of dealers for more than a dozen years and as a result, our paths have crossed with virtually every aspect of the online automotive space,” commented HomeNet CEO Jesse Biter. “While there are many examples of effective vehicle photography on the web, unfortunately, there are still significatly more non-effective examples. This guide was compiled by experts who not only know their way around a lot, but are also quite knowledgable in both digital photography and Internet Marketing. This guide presents a great primer for newbies and will provide a valuable reference tool for seasoned Internet Managers and other automotive professionals.”
CLICK HERE to download this free eBook.
About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.
December 8th, 2008
West Chester, PA – Dec. 1, 2008 – HomeNet, Inc. has announced the integration of Experian Automotive’s AutoCheck vehicle history reports with HomeNet’s popular Inventory Online (IOL) Vehicle Marketing Suite. This agreement between HomeNet and Experian Automotive will bring nearly 15,000 automotive dealers throughout the United States and Canada the ability to utilize a seamless, one-step process to access AutoCheck vehicle history reports straight from their Inventory Online (IOL) accounts.
“We are pleased to partner with Experian Automotive in an effort to better serve our mutual customers,” commented HomeNet CEO Jesse Biter. “Integrating AutoCheck with IOL will equip dealers with another convenient, time-saving feature. Ultimately, this will help to further streamline the inventory management and marketing process for dealers.”
“In a market that is becoming increasingly digital, a dealer’s online inventory is one of the most vital assets in maintaining a competitive edge during these trying times the industry now faces,” said Scott Waldron, president of Experian Automotive. “Partnering with HomeNet gives dealers the chance to quickly and easily access vehicle histories for their used vehicles in order to make more educated decisions on how to best manage and market their used inventories.”
HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Vehicle Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for nearly 15,000 dealership locations.
AutoCheck vehicle history reports allow dealers to review valuable information on a vehicle’s history, including possible undisclosed or unknown problems such as title brand records, prior accident history, or odometer issues that can influence an automobile’s safety and resale value. In turn, being able to clearly convey this information to customers allows dealers to instill the confidence they demand when purchasing the right used vehicle online. AutoCheck vehicle history reports also help make evaluating and selling vehicles easier by including the industry’s only vehicle history score, the AutoCheck Score SM. A numeric indicator between one and 100, the AutoCheck Score calculates and weighs key areas of a vehicle’s history so dealers and consumers can quickly and easily understand a vehicle’s past and compare it to similar vehicles, creating added peace of mind on both sides of the used vehicle sale.
About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 500 million vehicles, along with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian’s advanced decision support services help clients turn this information into improved business results. Experian technology supports several top automotive Web sites, including eBay Motors, CarsDirect.com, CarMax.com and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Web site at www.experianautomotive.com.
About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.
December 1st, 2008
