HomeNet and Carfax Enhance Online Tools for Automotive Dealers

October 2nd, 2008

WEST CHESTER, Pa. (October 2, 2008) – HomeNet, Inc. and Carfax today announced an enhanced set of online tools that help subscribing dealers more effectively market their pre-owned inventory.  Carfax Vehicle History Reports have been fully integrated into HomeNet’s popular Inventory Online (IOL) Vehicle Marketing Suite.  More than 13,000 dealership locations throughout the United States and Canada that utilize IOL to market their vehicles on the Web now can view and obtain vehicle history information from Carfax direct from their IOL account to ensure they’re stocking the cars their customers want.  HomeNet automatically links the Carfax Reports dealers have run to their vehicle listings to help build consumer confidence.

“We are pleased to broaden our partnership with Carfax,” said HomeNet CEO Jesse Biter.  “By enhancing our integration with an industry leader like Carfax, IOL will make it even easier for dealers to streamline their inventory management and marketing process.  We look forward to working with Carfax to provide our dealers with the most comprehensive suite of inventory management and marketing tools available.”

Smart shoppers looking for the best value now can search for used cars based on ownership history, narrowing their search results to include only Carfax 1-Owner cars.  HomeNet highlights these premium vehicles in a subscribing dealer’s online inventory so consumers can easily find the cars they want.  In addition, dealers can more effectively market their vehicles on the lot by adding Carfax 1-Owner and other vehicle history highlights from Carfax to window stickers.

“Readily available access to Carfax Vehicle History Reports is a must for dealers today,” said Larry Gamache, communications director at Carfax.  “From auction to retail, Carfax gives dealers the tools they need to stock the cars smart shoppers demand and build consumer confidence on the lot and online.  Carfax and HomeNet are working together to help our mutual dealer customers sell cars faster and make more money on every used vehicle they take into inventory.”

HomeNet and Carfax will provide demonstrations of the enhanced IOL Vehicle Marketing Suite at Booth #1 during the 5th Digital Dealer Conference and Exposition in Grapevine, Tex., October 6-8.

HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Vehicle Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 13,000 dealership locations.

About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.

About Carfax (www.carfax.com)
Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions.  Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers.  For more information, ask your dealer or visit www.carfax.com.

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