Archive for February, 2009
West Chester, PA – February 23, 2009 – HomeNet, Inc. has announced the release of a new video generation tool which enables automotive dealers to efficiently upload custom video advertisements to the Web. The new Video Online service is the latest addition to the automotive technology provider’s popular Inventory Online (IOL) Vehicle Marketing Suite. More than 15,000 dealership locations throughout the United States and Canada can now further enhance their Internet Marketing via single-click video distribution to popular sites such as AutoTrader.com, Cars.com, YouTube, Craigslist, eBay, Facebook, MySpace, Plaxo, and others.
“As the economic crisis continues to further expand the vehicle buying cycle, dealers need to realize that the Internet Marketing status quo just isn’t going to work in this environment,” commented HomeNet CEO Jesse Biter. “Effective online listings will get consumers emotionally-connected with the vehicle, creating the sense of mental-ownership needed to motivate them to make the move from the computer screen to the showroom. Video Online is a convenient, cost-effective tool that makes it easy for dealers to tap into that raw human emotion, delivering an enhanced multimedia experience that can significantly improve the ROI from your online spend.”
Video Online equips dealers with the ability to create stunning video presentations, utilizing vehicle images from their webIOL account. In addition to the visual component, users can upload a custom voiceover or take advantage of the system’s text-to-speech functionality in order to help further elaborate on the vehicle’s finer details which may otherwise go unnoticed. Buttons can be generated and placed next to the video, providing users with a direct link to the dealership website or special promotional page.
HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 15,000 dealership locations.
About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.
February 23rd, 2009
HomeNet's Director of Sales, Tim James, was a featured guest on the popular automotive radio show/podcast - "Straight Talk with Jimmy Vee & Travis Miller." This interview is a part of a special series created exclusively for auto dealers who want to drive more traffic and find success in the ever changing new economy.
The interview covered a variety of topics that are vital to the success of dealers in this challenging economic climate. James noted that while 2009 will most likely prove to be a tough year for the industry, it could also be a year of opportunity for dealers who are willing to accept the fact that it's not 'business as usual'. According to James, successful dealers must streamline their internal processes and view the Internet as 'marketing' as opposed to 'technology'.
Vee and Miller pressed James for three concrete ideas that will help dealers to thrive in the current economy. James' response:
- Become the best media source in your market. You are in the 'media business' now, so it's your job to drive traffic to your website and satisfy the consumers thirst for on-demand information.
- Get your inventory on the Web right away! You are losing money ever day your vehicles sit on the lot without being advertised.
- Embrace the next generation of marketing, specifically 'mobile marketing'.
CLICK HERE to download a FREE copy of this very informative podcast.
February 13th, 2009
West Chester, PA – Feb. 3, 2008 – HomeNet, Inc. has released an upgrade to the automotive technology provider’s popular Inventory Online (IOL) Vehicle Marketing Suite, which further enhances its integration with Carfax. More than 15,000 dealership locations throughout the United States and Canada are now equipped with the ability to provide consumers with real-time access to Carfax Vehicle History Reports, straight from their webIOL account. Convenient template emails which contain links to Carfax reports can be customized and distributed to prospective buyers who request more information about a specific vehicle.
“This convenient tool is designed to make it easier for dealers to provide consumers with the real-time information they have come to expect during the vehicle buying cycle," commented HomeNet CEO Jesse Biter. "The faster dealers can get reliable 3rd-party information like a Carfax Vehicle History Report into the hands of prospective customers, the more likely they will be to visit the lot."
HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 15,000 dealership locations.
About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.
February 3rd, 2009
