Archive for March, 2009

HomeNet's Biter and James to Speak at Digital Dealer Conference

WEST CHESTER, PA – March 20, 2009 – Two members of HomeNet's executive team will serve as featured speakers at the upcoming 6th Digital Dealer Conference & Exposition at the Mirage, Las Vegas, April 19-21, 2009.  Given the current economic climate, the event is aptly titled "How to Endure, Survive, and Even Thrive in Tumultuous Times."  HomeNet's CEO Jesse Biter will be making his first speaking appearance at the conference while Director of Sales Tim James will be marking his fifth speaking appearance.

“It truly is a privilege to have an opportunity to speak directly to dealers at this important event," commented Biter.  "As the conference title suggests, dealers really are facing tumultuous times right now.  The goal for both Tim and myself is to do more than simply share our unique perspectives and insights on the automotive industry.  We will provide valuable and actionable information that attendees can take home with them and apply to their business, in an effort to maximize the ROI from their Internet Marketing investment."

The last spring conference in Orlando in April drew over 1,000 attendees and featured 60 exhibitors in almost 100 booths spaces. There were over 540 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers, and unlike the NADA Convention & Exposition, every one of them was there to learn more about Internet and technology-related issues, both from speakers and from exhibitors.  For more information on the event, please visit www.digitaldealerconference.com.

Add comment March 20th, 2009

Don't Let Fear Drive Your Business

HomeNet CEO Jesse Biter wrote an article that was published in the March edition of AutoSuccess magazine.  The article entitled "Don't Let Fear Drive Your Business" encouraged automotive dealers to remain focused on core long-term business strategies, amid the current economic climate.

"There’s no sugar-coating the very serious challenges that are currently facing the automotive industry, as well as nearly every other sector in the global economy.  The credit crisis has led to abysmal vehicle sales figures and the near-term economic forecast does little to evoke confidence in the possibility of a rapid recovery.  Not to mention, it’s more than a little unsettling to watch CEOs from the Big Three US Automakers trek to Washington, tin cup in hand.  But while the challenges may prove insurmountable for some, opportunities for success and even growth will still be available.  For those dealers that choose to face this adversity head-on and adapt their business accordingly, the reward may ultimately include capturing market share from more fear-stricken competition." 

CLICK HERE to read the entire article.

Add comment March 6th, 2009


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