Don't Let Fear Drive Your Business

March 6th, 2009

HomeNet CEO Jesse Biter wrote an article that was published in the March edition of AutoSuccess magazine.  The article entitled "Don't Let Fear Drive Your Business" encouraged automotive dealers to remain focused on core long-term business strategies, amid the current economic climate.

"There’s no sugar-coating the very serious challenges that are currently facing the automotive industry, as well as nearly every other sector in the global economy.  The credit crisis has led to abysmal vehicle sales figures and the near-term economic forecast does little to evoke confidence in the possibility of a rapid recovery.  Not to mention, it’s more than a little unsettling to watch CEOs from the Big Three US Automakers trek to Washington, tin cup in hand.  But while the challenges may prove insurmountable for some, opportunities for success and even growth will still be available.  For those dealers that choose to face this adversity head-on and adapt their business accordingly, the reward may ultimately include capturing market share from more fear-stricken competition." 

CLICK HERE to read the entire article.

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