HomeNet’s New Video Tool Helps Dealers Enhance Emotional Connection with Vehicle Buyers

February 23rd, 2009

West Chester, PA – February 23, 2009 – HomeNet, Inc. has announced the release of a new video generation tool which enables automotive dealers to efficiently upload custom video advertisements to the Web.  The new Video Online service is the latest addition to the automotive technology provider’s popular Inventory Online (IOL) Vehicle Marketing Suite.  More than 15,000 dealership locations throughout the United States and Canada can now further enhance their Internet Marketing via single-click video distribution to popular sites such as AutoTrader.com, Cars.com, YouTube, Craigslist, eBay, Facebook, MySpace, Plaxo, and others.

“As the economic crisis continues to further expand the vehicle buying cycle, dealers need to realize that the Internet Marketing status quo just isn’t going to work in this environment,” commented HomeNet CEO Jesse Biter.  “Effective online listings will get consumers emotionally-connected with the vehicle, creating the sense of mental-ownership needed to motivate them to make the move from the computer screen to the showroom. Video Online is a convenient, cost-effective tool that makes it easy for dealers to tap into that raw human emotion, delivering an enhanced multimedia experience that can significantly improve the ROI from your online spend.”

Video Online equips dealers with the ability to create stunning video presentations, utilizing vehicle images from their webIOL account.  In addition to the visual component, users can upload a custom voiceover or take advantage of the system’s text-to-speech functionality in order to help further elaborate on the vehicle’s finer details which may otherwise go unnoticed.  Buttons can be generated and placed next to the video, providing users with a direct link to the dealership website or special promotional page.

HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 15,000 dealership locations.

About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.

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