HomeNet, Inc. and GetAutoAppraise.com Announce Strategic Partnership

October 14th, 2009

October 13, 2009 (West Chester, PA) - HomeNet, Inc., the leading online inventory solutions provider for auto dealerships, and GetAutoAppraise.com today announced a partnership that allows consumers who are shopping online for a new car to get an instant appraisal on the trade-in value of their old vehicle. Valuations are based on dealer-determined ranges attached to vehicle data from NADAguides, the oldest trade valuation tool in the industry. HomeNet is integrating the GetAutoAppraise features with its Web IOL software, which facilitates the listing of inventory online for over 15,000 automobile dealerships nationwide.

Consumers may also upload unlimited photos and videos of their trade-in, which guarantees a stronger conversation between the dealership and the buyer, according to Barry Brodsky of GetAutoAppraise.com. "The quality of these leads is excellent because shoppers who go through the trade-in valuation exercise are ready to buy. In fact, if a shopper on your site is sending you pictures of their trade-in, what they’re really saying is, ‘You have a car on your lot that I want. Here’s my old car. How do we make this happen?’"

With the GetAutoAppraise functionality, available for a monthly fee to dealers using HomeNet’s Inventory Online (IOL) Internet Marketing Suite of solutions, dealers may also add their own, custom rebates, coupons, and other incentives, so as shoppers complete the valuation process, they are presented with compelling reasons to visit that dealer now.In addition, when buyers indicate what type of vehicle they’re interested in, they are presented with actual inventory options from the dealer to peruse, and they may then make an appointment with a salesperson to visit the showroom.

"We believe dealers who add this feature to their Web IOL subscription will close more deals more quickly because customers trust dealers who provide this level of transparency," says Neal Gann, Director of Development at HomeNet, Inc. "And we’re excited that GetAutoAppraise uses the highly regarded NADAguides as their valuation tool."

HomeNet’s Inventory Online (IOL) Internet Marketing Suite is a vehicle inventory management and marketing system, designed to help automotive dealers sell more cars online. IOL’s suite of web-based software applications streamlines the process of converting raw vehicle data from the DMS (dealer management system) into consumer-friendly emotional online advertisements. Complete with DMS polling, Premium VIN Enhancement, an intuitive online interface, automated distribution to 3rd-party services, and much more, IOL is the most comprehensive solution serving the automotive industry.

HomeNet, Inc., the leading online inventory solutions provider for auto dealerships, and GetAutoAppraise.com today announced a partnership that allows consumers who are shopping online for a new car to get an instant appraisal on the trade-in value of their old vehicle. Valuations are based on dealer-determined attached to vehicle data from NADAguides, the oldest trade valuation tool in the industry. HomeNet is integrating the GetAutoAppraise features with its Web IOL software, which facilitates the listing of inventory online for over 15,000 automobile dealerships nationwide.

About HomeNet, Inc.:  HomeNet is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is innovative technology solutions that help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management companies, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, GA, TX, TN, CA, IL, IA, MI, NC, OR and UT. For more information, please visit http://www.homenetinc.com/

About GetAutoAppraise.com:Based in Phoenix, AZ, the company has secured an exclusive license from NADAguides, the leading industry provider of automobile information. The product provides automobile website users with a trade-in value range for their car. The product is unique for car-buying prospects because it provides a narrow value range that is current to the day of the inquiry. It is unique for dealers because it captures complete prospect contact information. NADAguides has developed a technique that enables them to install their product in any URL in less than 15 minutes.

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Press Contact:
Gretchen Kennedy
Marketing Director
610-738-3313, x882

HomeNet, Inc. and GetAutoAppraise.com Announce Strategic Partnership

Entry Filed under: Uncategorized, Industry, NADA, Press Releases, Product Info, Partners, IOL