HomeNet Provides Interactive, On-Demand Payment Advertising Service for Dealers

April 20th, 2009

West Chester, PA – April 20, 2009 – HomeNet, Inc. has announced a new partnership with Automobile Consumer Services, Inc., in an effort to provide an interactive, on-demand payment advertising service to automotive dealers. The new “Drive It Now” service is the latest addition to the automotive technology provider’s popular Inventory Online (IOL) Vehicle Marketing Suite.  More than 15,000 dealership locations throughout the United States and Canada will now have an opportunity to display real, eye-catching low payment offers for their vehicle inventory throughout all of their Internet marketing channels.

“Consumers who see real payment offers on vehicle listings can quickly determine affordability and commit to a purchase,” stated Rusty Platt, Director of “Drive It Now” Dealer Services. “Leads generated from “Drive It Now” are pre-sold and ready to buy.  We are pleased that HomeNet chose “Drive It Now” as a product of their Inventory Online (IOL) Vehicle Marketing Suite to help dealers generate more quality leads from their websites and online classifieds.”

Dealers can display the “Drive It Now” payment offers on their website(s), online auctions, or online classified listings.  When a potential buyer clicks on the “Drive It Now” button, they can instantly customize, select, and secure finance offers.  Dealers then receive real-time detailed lead information from customers who are ready to buy.  Lease funding sources are also made available to the dealers, enabling them to earn additional back-end reserve profits.

“HomeNet is excited to be working with “Drive It Now” and to offer their next generation lead generation system to our customers,” stated Tim James, HomeNet’s Director of Sales.  “As with all marketing, Internet marketing is about creating emotion.  The “Drive It Now” system not only creates emotions that inspire urgency and mental ownership, it engages the consumer to generate real-time leads and buyers for the dealership.  Factor in that the system can help you hold more gross, offer lease and finance options, and generate higher F & I profits too, this is truly a lead generation system of the future.”

For more information regarding the “Drive It Now” tool, dealers should contact the HomeNet Sales Team at salesteam@homenetinc.com or 877-738-3313.

HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 15,000 dealership locations.

About “Drive It Now”
“Drive It Now” is a service of Automobile Consumer Services, Inc. (ACS). ACS is a leading provider of online auto financing and leasing, online vehicle marketing, and software development. Our proprietary technology and automotive experience give ACS a competitive edge in the industry. Visit www.DriveItNow.net for more information.

About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.

Entry Filed under: Uncategorized, Industry, Product Info, Customers, IOL