HomeNet's Tim James Delivers 'Straight Talk' For Dealers

February 13th, 2009

HomeNet's Director of Sales, Tim James, was a featured guest on the popular automotive radio show/podcast - "Straight Talk with Jimmy Vee & Travis Miller."  This interview is a part of a special series created exclusively for auto dealers who want to drive more traffic and find success in the ever changing new economy.

The interview covered a variety of topics that are vital to the success of dealers in this challenging economic climate.  James noted that while 2009 will most likely prove to be a tough year for the industry, it could also be a year of opportunity for dealers who are willing to accept the fact that it's not 'business as usual'.  According to James, successful dealers must streamline their internal processes and view the Internet as 'marketing' as opposed to 'technology'.

Vee and Miller pressed James for three concrete ideas that will help dealers to thrive in the current economy.  James' response:

1. Become the best media source in your market.  You are in the 'media business' now, so it's your job to drive traffic to your website and satisfy the consumers thirst for on-demand information.
2. Get your inventory on the Web right away!  You are losing money ever day your vehicles sit on the lot without being advertised.
3. Embrace the next generation of marketing, specifically 'mobile marketing'.

CLICK HERE to download a FREE copy of this very informative podcast.

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