HomeNet’s RSS Garage Is Now Included in IOL SEO Hosting

February 1st, 2010

Online Vehicle Bookmarking, Tracking, and Comparison Tool To Improve Vehicle Turnover By Allowing Dealers Ongoing Insight Into Customers' Favorites

 

West Chester, PA - February 1, 2010 — HomeNet Automotive announced the inclusion of its new Virtual Garage in its IOL SEO Hosting service.  Virtual Garage is a bookmarking application that allows consumers to bookmark and track vehicles directly on a dealership's website inventory and do side-by-side comparisons or view them later. Dealers, in turn, are able to track which cars that consumer is bookmarking. With Virtual Garage, more than 15,000 dealerships are able to now greatly increase the usability of their website as well as boost return visitors and website conversion rates.

Shoppers can also track bookmarking activity on their saved cars by other shoppers, so as the bookmarking activity goes up on one of their favorite vehicles, they will be more motivated to make a move. Bookmarked vehicles may be added to an RSS feed as well, allowing shoppers to be directly alerted of any new activity.

"By allowing online shoppers to bookmark cars in their inventory, the dealer can see all the cars a visitor has saved, so he can have more meaningful interactions with that shopper," says Tim James, HomeNet's Director of Sales. "And, should those saved vehicles sell, he can offer similar vehicles, ensuring everyone gets the car they want."

Also built in to Virtual Garage is the ability for side by side comparisons of any number of saved vehicles, particularly helpful for shoppers viewing several of the same model.Virtual Garage requires virtually no effort on the dealer’s part to maintain, as it is integrated with HomeNet’s IOL Hosting, which creates dynamically-generated, search engine optimized (SEO) vehicle display pages.

For more information regarding the Virtual Garage tool, dealers should contact the HomeNet Sales Team at salesteam@homenetinc.com, visit http://www.homenetauto.com, or call 877-738-3313.

About HomeNet: HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the "Inc. 1000" for the second year in a row, its third recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S.    

 

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