HomeNet Adds ActivEngage Chat for Dealers to Engage Car Shoppers

July 12th, 2010

July 12, 2010 (West Chester, PA) – HomeNet Automotive today announced that it has partnered with ActivEngage to bring auto dealers several robust options to engage online customers, understand more about individual website visitors, and significantly increase leads.

ActivEngage offers a series of products that enable the dealer to actively start a chat conversation while the customer is perusing the dealer’s site, routinely a shopper’s last online stop before buying a car.

“When a shopper visits the dealer site, they’re looking at local inventory availability. In other words, they’re ready to buy now. And that’s precisely when a dealer needs to engage them… before they go off and check other area dealers’ inventory,” says HomeNet’s Andy McBride, COO. “ActivEngage gives HomeNet dealers a way to proactively reach the buyer while he’s making up his mind about what dealership to visit. It’s like going to where the fish are rather than waiting for the fish to come to you.”

ActivEngage provides much more than instant messaging, however; it offers chat intelligence:
1. Ability to view visitors in real-time and watch as they navigate around the site
2. See the search words a shopper used to find that dealer’s website
3. See the referring website, so you know where they just came from
4. First time visitor or returning visitor indicator, with current and previous click paths
5. GEO/ IP-targeting to identity if the shopper is local, or even a competitor, and their current location
6. Proactive chat engagement offers variable, automated requests to chat and hands off the engaged customer to a live person for chat
7. Add live chat on Facebook, in email signatures, in the dealership newsletter, and other online communications

Incorporating live chat—and chat intelligence—in the overall marketing plan is one of the fastest, most cost-effective ways for a dealership to increase website lead generation and sales. According to the company, the majority of dealerships who use ActivEngage experience a doubling of leads in the first month alone.

For more information, please visit www.homenetauto.com.

Press Contact:
Gretchen DeWees Kennedy
Director of Marketing
HomeNet Automotive
610-738-3313, x 882

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