HomeNet Adds Social Grace with SOCIALDEALER

November 1st, 2010

October 28, 2010 (West Chester, PA) – HomeNet Automotive, the leading provider of online inventory management and merchandising solutions, today announced a partnership with SOCIALDEALER, the social media management (SMM) innovation leader in the auto industry, to combine powerful SMM with inventory-specific online prospecting.

With SOCIALDEALER, dealers can manage their entire social media operation from one location, giving them centralized command of all communications to and from the social media landscape including Facebook, LinkedIn, Twitter, and YouTube.

“SOCIALDEALER is an essential prospecting tool because from all that social media chatter it distills identifiable, live, in-market prospects based on numerous variables, like keywords,” said HomeNet’s VP of Business Development, Phil Penton.

In addition, SOCIALDEALER fully integrates with HomeNet data and the dealer’s CRM tools. Therefore, the SOCIALDEALER platform allows dealers to drive their social media community right from their existing database, manage their fully functional Facebook application, market their fixed operations department socially, engage with live, in-market car buyers, monitor their dealership’s online reputation as well as their competitors’ online marketing strategy, and publish articles, videos, and auto marketing materials, ensuring fresh and up-to-date online content.

Penton continued, “With SOCIALDEALER, HomeNet dealers are not just observing conversations like they are with other SMM tools.  Instead, they now have a tool that easily allows them to facilitate direct influence over active car buyers and service customers.”

“In rough economic times and with the high cost of traditional marketing, the SOCIALDEALER platform gives dealers the ability to market their franchise, brand, and dealerships more powerfully than through traditional marketing forums for a lot less money,” added Joe Castle, Founder & CEO of SOCIALDEALER.   “Instead of spending $400-$500 PVR with traditional marketing media, they can reach hundreds of millions of people—most importantly, those actively car shopping in their markets—while at the same time bring down their PVR to less than $100 per car and cut their overall advertising by 75%.”

About SOCIALDEALER: SOCIALDEALER was founded in 2008 by a group of automotive industry professionals who, in a challenging economy, realized the need for a change from traditional to revolutionary auto dealer marketing in order to evolve profitably.  SOCIALDEALER launched its forward-thinking Automotive Social Media Management Platform into the hands of Revolutionary Digital Dealers.  In 2010, SOCIALDEALER launched a social media management tool that gives dealers the ability to enter into the cluttered, fast-changing world of auto marketing through the use of social media to build their business, engage with customers, and drive dealership customer retention and loyalty.

About HomeNet Automotive, LLC:  HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing solutions, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 120 employees, HomeNet has garnered numerous awards, including a spot on the "Inc. 5000" for the third year in a row, its fourth recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S.  For more information, please email sales@homenetauto.com, visit http://www.homenetauto.com, or call (877) 738-3313.

Press Contact:
Gretchen Kennedy
Director of Marketing
gkennedy@homenetauto.com

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