HomeNet Announces Hiring New VP of Product & Strategy, Susan Burke

March 2nd, 2010

March 2, 2010 (West Chester, PA) — HomeNet Automotive has added Susan Burke as VP of Product & Strategy to its top leadership team. Most recently a contractor for HomeNet, and previously Director of Product Marketing with ADP, Ms. Burke is a highly accomplished product, marketing and strategy professional with extensive background in traditional software platforms as well as digital and mobile technologies.

A standout among many notable achievements in her 16 years in the automotive industry, Ms. Burke was part of the team that conceived, defined, and launched the first automotive, internet shopping site, Autoconnect.com.

In addition to other key marketing roles where she successfully launched products to global markets, Ms. Burke brings many years of Product Management experience with Accenture, formerly known as Anderson Consulting, ADP Dealer Services, and Sun Microsystems.

“Having Susan’s depth of strategic, analytical, and business process experience will be critical to manage HomeNet’s explosive growth,” said Jesse Biter, President of HomeNet Automotive. “In 2010, we are delivering several game-changing and best-in-class solutions to the marketplace. Susan is essential to ensure we most effectively manage every step—from conception through development to launch and beyond.”

A former board member of the American Marketing Association, Ms. Burke holds a Computer Science and Math degree from Michigan State University, and an MBA from DePaul University. In her spare time, Ms. Burke enjoys spending time with her two children and husband in Michigan and is an active volunteer with The Grand Rapids Opportunities for Women (GROW) and the American Cancer Society.

“I am very excited about the opportunity to lead Homenet’s product strategy, taking advantage of new technologies and exploiting gaps that currently exist in the market to produce new products and services for dealers,” adds Ms. Burke. “The next few years are very important for the retail automotive marketplace, and Homenet will be there supporting our clients with inventory management and marketing solutions that will help them succeed in selling more vehicles to more customers.”

About HomeNet Automotive: HomeNet Automotive helps the automobile industry save time and sell more vehicles and is proud to be recognized as a “Top 10 in 2010 Companies to Watch” by AutoSuccess Magazine. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the "Inc. 1000" for the second year in a row, its third recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S. For more information, please visit www.homenetauto.com or call 877-738-3313.

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