HomeNet Takes Automatic Comment Building to a New Level With Its 3rd Generation Intelligent Comment Generator for IOL Pro Users

February 11th, 2010

February 11, 2010 (West Chester, PA) – HomeNet today announced the release of its 3rd generation, Automatic Comment Builder into the Inventory Online (IOL) Internet Marketing Suite, which now allows IOL users to auto-generate descriptive dealer comments for their online inventory. The new, “intelligent” Comment Builder augments vehicle-specific data down to the trim level, effortlessly elevating the quality of each vehicle display page as well as speeding its creation. It is included in HomeNet’s IOL Pro free of charge.

“We have released numerous studies which indicate that dealer vehicle ads that include price, a minimum of 12 photos, and descriptive vehicle comments turn their inventory up to 38% faster than those that do not,” said HomeNet’s Director of Sales, Tim James. “The key is listing inventory with all that rich content… but doing so quickly. Our new Automatic Comment Builder is a big step in helping dealers close the gap from the time a car is front-line ready to when it is being properly marketed on the Internet.”

Comment Builder is seamlessly integrated within IOL Pro and its suite of online vehicle marketing solutions such as Video Online, IOL Hosting, and IOL goText, allowing for quicker creation and (often real-time) display of the comments on a dealer’s inventory ads across the Internet. For instance, comments generated here are incorporated into automatically-generated TTS voiceovers in Video Online and automatically used in IOL goText mobile display pages.

The user has a choice of 3 different “voice style” libraries, or templates (Sophisticated, Conversational, and Just The Facts), to generate expressive comments appropriate for each vehicle’s target audience, which the user may then edit and save, if desired.

In addition to building upon the default templates, users may create their own templates to tailor the vocabulary, tone, excitement level, and color of any comments, while still automating the process of entering the comments for each vehicle. Users may also string together “snippets,” or partial comments, to make a full sentence.

“You need to appeal to a pickup driver a lot differently than you do the luxury sedan owner, and Comment Builder allows each dealer ad to speak most appropriately to the audience of that particular vehicle,” said Andy McBride, HomeNet’s VP of Business Development. “A good salesman certainly does that on the lot; now, you can do it online, too.”

The ability for the dealer to piece together snippets is a significant advantage because he can easily craft a targeted message for each vehicle without writing it all from scratch, saving time while increasing the appeal of each vehicle with its target market.

Comment Builder also automates the inclusion of detailed information about the vehicle as well as geographical and dealership information in each dealer comment section, which helps with SEO as well as legitimizes that page in the eyes of web crawlers to boost search engine results rankings.

About HomeNet
HomeNet Automotive helps the automobile industry save time and sell more vehicles and is proud to be recognized as a “Top 10 in 2010 Companies to Watch” by AutoSuccess Magazine. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the "Inc. 1000" for the second year in a row, its third recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S. For more information, please visit www.homenetauto.com or call 877-738-3313.

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