Radical Shifts in Car Shopping Behavior from 2007 to Present (And How to Harness Their Implications)

September 29th, 2011

Attending Digital Dealer (Oct. 5 - 7) in Las Vegas?

Get invaluable insight into how the online behavior of car shoppers has dramatically changed from 2007 according to Google, YouTube, Facebook, and others, and strategies to capitalize on the shifts in shoppers' online activities throughout the buying funnel. Find it only at Session #109 on Wednesday, October 5 at 1:50pm with HomeNet's Mike Mitson!

For instance, you will learn…

• That 50% of all online car shoppers buy within 6 weeks of first searching for make and model… and how to capture their attention right then, wherever they are online
• That 80% say they used Google when searching for make and model… and how to beat out other Google Adwords advertisers
• That 25% of all car shoppers used mobile web to conduct some portion of their research… and where in the buying process they used it most, enabling you to precisely focus your mobile marketing to their greatest need at that stage in the purchasing process.
• And this is just slide 1!

What action items will you take back to the dealership?
1. Insights into industry trends and online shopping behaviors
2. Strategies to capitalize on the shifts in shoppers' online activities throughout the buying funnel
3. Best practices in inventory management of the top dealerships to ensure your dealership and inventory are in front of shoppers at each decision juncture in the buying process
4. How to engage shoppers online… wherever they are and whatever they're doing

Mike Mitson is director of sales for HomeNet Automotive, the leading provider of online inventory marketing solutions.  Mike and his team are responsible for all direct-to-dealer initiatives in the Eastern half of the U.S.  Formerly senior account manager at Autobytel and southeast regional manager at Zag.com, Mike has over 20 years of sales, management, and marketing experience in the automotive industry helping dealers, large dealer groups, and OEMS to profitably sell more cars.

Here's a brief overview:  http://www.youtube.com/watch?v=vy025GMKcyU

Entry Filed under: Uncategorized, NADA, Customers, Digital Dealer Conference, Automotive, Inventory Marketing