HomeNet to Showcase IOL Enhancements & Private Label Wine at 2008 NADA Convention

February 7th, 2008

WEST CHESTER, PA – February 7, 2008 – HomeNet, Inc. is set to exhibit at the 91^st NADA Convention and Expo, February 9-12 in San Francisco, CA. Located at Booth # 3601W, the rapidly-growing automotive technology provider will unveil several new upgrades to its popular Inventory Online (IOL) marketing suite. As a special gift to dealers, HomeNet will be giving away free bottles of its private-label Cabernet Sauvignon 2005 to those who participate in a full IOL product demonstration.

“This will be the sixth consecutive year we have exhibited at NADA and we are more excited than ever to be a part of this tremendous event,” stated HomeNet CEO Jesse Biter. “As an organization, we really feel that we are bringing some significant momentum with us to San Francisco this year. IOL recently surpassed another major milestone and now markets 2.5 million vehicles at over 11,000 dealer locations nationwide. We have some very powerful new features that will further cement IOL’s position as the most comprehensive vehicle inventory management and marketing solution in the industry.”

HomeNet’s team of Internet Marketing experts will be on hand to showcase new IOL product enhancements including: ‘CARTXT’, an application that instantly sends vehicle information to mobile phones; ‘Lease It Now’, an integrated system that provides on demand lease payment information; ‘VideoLink’, a multimedia video marketing system; ‘IOL Auction Manager’, an integrated eBay management and Craigslist distribution tool; and ‘IOL Price Analysis System’, a new service which helps dealers to better price their inventory. In addition, convention attendees will also get to preview the new and improved ‘Pocket IOL’, a handheld vehicle marketing device that enables dealers to take their own photos with ease.

HomeNet’s Inventory Online (IOL) is a vehicle inventory management and marketing system, designed to help automotive dealers sell more cars online. IOL’s suite of web-based software applications streamline the process of converting raw vehicle data from the DMS (dealer management system) into consumer-friendly virtual advertisements anywhere on the Web. Complete with DMS polling, Premium VIN Enhancement, an intuitive online interface, automated distribution to 3^rd-party services, and much more, IOL is the most comprehensive solution serving the automotive industry.

HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, GA, IA, TN, TX, and UT. For more information, please visit www.homenetinc.com.

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Media Contacts:
HomeNet, Inc. - Andy McBride and Rob Amos • 610-738-3313

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