HomeNet Partners with CarTango to Help Dealers Connect with Female Customers

March 10th, 2008

WEST CHESTER, PA – March 10, 2008 – HomeNet, Inc. announced today that it has partnered with CarTango, Inc., in an effort to provide a unique opportunity for its automotive dealership client base to connect with female customers.  Dealers will now be able to seamlessly upload their vehicle inventory to Cartango’s website via HomeNet’s Inventory Online (IOL) marketing suite.

"CarTango.com is designed to provide a better experience for the primary purchasers of automobiles in the United States - women," says CarTango, Inc. Founder and CEO Daniel Osborne. "Women directly purchase over 50% and influence the purchase of over 80% of all vehicles sold. Unlike any other site on the internet, the functionality and exclusive features of CarTango.com were specifically designed to address the wants and needs of this powerful female demographic. CarTango ultimately makes it easier for women to locate and purchase their ideal new or used car, at the best price because it eliminates the frustrating aspects of the car-buying process that typically inhibit female consumers."

For a limited time, HomeNet’s IOL Pro customers will be eligible to receive a FREE 60-Day CarTango test drive.  In addition, dealers will lock in a savings of nearly 30% off the monthly membership fee for their first year of service when they continue after the trial period.  As an added bonus, CarTango will do a press release/event for dealerships who are the first in their respective area to register. For more information regarding this special promotion, dealers should contact HomeNet’s Sales Department at 877-738-3313.

HomeNet’s Inventory Online (IOL) marketing suite is a vehicle inventory management and marketing system, designed to help automotive dealers generate significantly more leads from their website and online classifieds.  Currently processing more than 2.5 million vehicles daily, IOL’s suite of web-based applications streamline the process of converting raw vehicle data from the DMS (dealer management system) into emotional online advertisements anywhere on the Web. Complete with DMS polling, Premium VIN Enhancement, an intuitive online interface, automated distribution to 3rd-party services, and much more, IOL is the most comprehensive solution serving the automotive industry.

CarTango, Inc. operates CarTango.com, the internet's first female-centric website specifically designed to help women find their perfect automotive match, at the best possible price and without the hassle. CarTango.com is comprised of a suite of indispensable tools designed to help women navigate and manage the entire car shopping process; accurately determine which vehicle best suits their needs and personality; locate the perfect car via a database of new and used inventory listings; anonymously communicate with dealers about vehicles they have for sale; and when ready, invite dealerships to compete for their business. Currently, more than 25,000 new and used car dealerships promote over 750,000 vehicles on CarTango.com. Visit www.cartango.com for more information.

HomeNet, Inc. is a privately owned automotive technology provider.  Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales.  HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more.  The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, GA, IA, TN, TX, and UT.  For more information, please visit www.homenetinc.com.

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