IOL Dealers to Benefit from Upgraded VIN System

June 30th, 2008

West Chester, PA – June 30, 2008 – HomeNet, Inc. has taken another step forward towards standardizing the vehicle inventory data process by announcing a significant upgrade to its proprietary VIN Enhancement system. Featuring a more robust color decoding and match to DMS data, the upgrade improves the overall data population ratio which provides more precise vehicle information to HomeNet's powerful inventory management tool.  The improved system will ensure that dealers advertise only the most accurate and consistent vehicle data available across all of their online marketing channels, resulting in more qualified leads from their online listings.

"HomeNet has been blessed with tremendous customer loyalty because we routinely make the extra effort to truly understand the day to day business concerns of our dealers," commented HomeNet CEO Jesse Biter.  "Our team works tirelessly to enhance our systems regularly, in an effort to ensure that the benefits they provide continue to exceed the expectations of the dealers we serve."

The automotive technology provider's popular Inventory Online (IOL) Marketing Suite presently serves 13,000 dealership locations throughout the United States and Canada, processing more than 2.5 million vehicles each day.  The upgraded VIN Enhancement system will be launched immediately, providing a seamless transition for IOL end users.

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