HomeNet Announces Integration with Honda’s OEM Website

July 14th, 2008

West Chester, PA – July 14, 2008 – HomeNet, Inc. has announced that the automotive technology provider’s popular Inventory Online (IOL) Vehicle Marketing Suite can now distribute actual photos of Honda Certified Used Cars to Honda.com.  This real-time integration provides a seamless process in which Honda dealers can effectively manage their Certified Pre-Owned online marketing from a single, centralized location.

"Honda has equipped their dealers with a powerful marketing advantage by providing free access to their OEM website and HomeNet is pleased to help support this effort," commented HomeNet CEO Jesse Biter.  "Now is the perfect time for Honda dealers to take advantage of HomeNet’s enhanced distribution service as our team has noticed a sharp increase in logins and vehicle edits from IOL users since January 2008.  These trends indicate that pre-owned vehicles and specifically CPO have become the 'new' new cars for many consumers that may be struggling in a more challenging economic climate.  As CPO sales continue to gain a larger piece of a dealer's overall gross revenue, it is increasingly vital that dealers consistently market these vehicles to as many websites as possible with the most accurate, robust, and up-to-date details/photos available.”

Honda dealers presently utilizing IOL Pro that wish to send their vehicles to OEM sites at no extra charge should contact IOL support at support@homenetinc.com.  Honda dealers interested in learning more about IOL Pro should contact the HomeNet Sales Team at salesteam@homenetinc.com for more information.

HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Vehicle Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 13,000 dealership locations.

About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.

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