IOL goText Mobile Marketing Tool Updated

July 24th, 2008

West Chester, PA – 7/24/08 — HomeNet, Inc. has announced an important upgrade to IOL goText, the automotive technology provider’s powerful mobile marketing system.  As part of the enhanced IOL goText service, dealers can now market vehicle-specific ‘Go Codes’ in an effort to further maximize the effectiveness of their mobile marketing initiatives.  The unique codes are auto-generated using a portion of the corresponding VIN number and can be seamlessly displayed on custom window stickers printed via the dealer’s IOL account.

“Since HomeNet first launched the IOL goText service earlier this year, we have seen a tremendous response from dealers who are embracing the concept of mobile marketing,” commented HomeNet CEO Jesse Biter.  “IOL goText delivers exactly what consumers want – on-demand, real-time information.  We are pleased to incorporate the ability to generate unique Go Codes for each vehicle, which will ultimately make this powerful lead-generating tool an even more vital component of successful automotive marketing.”

Built on Gumiyo’s dynamic Mobile Marketing platform, IOL goText extends HomeNet’s Inventory Online (IOL) Marketing Suite to mobile phones, literally putting a dealership’s inventory and showroom directly into the hands of qualified and interested buyers.  It enables dealers to connect immediately with in-market consumers anytime and anywhere, providing them with on-demand detailed inventory listings, vehicle photos, and Carfax reports.

For more information regarding IOL goText, please contact the HomeNet Sales Team at 877-738-3313 or salesteam@homenetinc.com.

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