HomeNet Inks Distribution Deal for Powerful Lead Conversion Tool

August 4th, 2008

West Chester, PA – August 4, 2008 – HomeNet, Inc. has announced a strategic partnership with The Intellimark Group to distribute Intellisweeps, a powerful ‘Incentive-Based Marketing’ tool designed to significantly enhance lead conversion rates for automotive dealership websites.  Under terms of the agreement, HomeNet will market the system as an optional service upgrade to more than 13,000 automotive dealership locations throughout the United States and Canada that currently utilize the popular Inventory Online (IOL) Marketing Suite.

“Marketing is the second biggest operating expense for dealers, so it is absolutely vital that dealers maximize every conversion opportunity they have” stated The Intellimark Group Vice President/General Manager Rudy Martin. “Our core objective with Intellisweeps is to increase online marketing ROI by equipping dealers with a tool that will seamlessly turn their website traffic into qualified leads.  Our system captures precision consumer data, empowering dealers to provide the most relevant follow-up response possible to prospects. We are very pleased to partner with HomeNet and believe the IOL dealer base is an ideal distribution channel for this product.”

Intellisweeps begins the process of lead conversion by placing a simple eye-catching icon on a dealer’s existing website.  Consumers are encouraged to engage with the system by clicking on the icon which features a high value incentive, bonded and fully funded by The Intellimark Group.  Intellisweeps’ proprietary ‘Smart Survey’ technology guides the consumer through a brief multiple-choice questionnaire, each question prompted based on the prior response.  The contact information and survey results are then fed directly into the dealer’s lead management application, to enable immediate dealer follow-up.

“IOL markets more than 2.5 million vehicles each day and we feel that the Intellisweeps system will give our dealers a compelling means in which to move this inventory even faster,” commented HomeNet CEO Jesse Biter.  “There is a unique synergy between our systems.  While IOL makes it easy for dealers to create emotional advertisements for their vehicles and maintain consistent advertising across all online marketing channels, Intellisweeps works to improve the end result by extracting very precise and detailed lead information.  Intellisweeps takes a big step towards closing the loop on the online marketing life cycle and will be a nice addition to the IOL suite.”

HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Vehicle Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications helps dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 13,000 dealership locations.

About The Intellimark Group, Inc.
Founded in 2005, The Intellimark Group, Inc. has developed a series of cost-effective, web-centric applications which quantifiably improve the results of an automotive retailer’s web assets and online marketing investments. TIG’s solutions are easy to implement and can be seamlessly integrated with existing technologies and eCommerce initiatives to deliver sustainable incremental results. For additional information on TIG visit www.theinellimarkgroup.com.  For information on TIG’s results-producing eCommerce applications contact salesteam@homenetinc.com.

About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.

Media Contacts: Andy McBride and Rob Amos • 610-738-3313

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