HomeNet Partners with LotWalker Media to Provide 360-Degree Multimedia Vehicle Presentations

WEST CHESTER, PA – May 18, 2007 - HomeNet, Inc. announced today that the automotive technology provider has partnered with LotWalker Media, a provider of multimedia solutions for automotive dealerships. HomeNet will now offer IOL Walk-A-Round, a 360-Degree multimedia vehicle presentation, to dealerships as an optional add-on to the popular Inventory Online (IOL) marketing suite.

"Integrating our interactive inventory tools with HomeNet's IOL presents an exciting opportunity for us,” commented LotWalker Media CEO Scott Schaefer. “IOL's impressive feature set and robust data collection and management tools are second to none in the business, period. LotWalker Media can now focus on furthering the development of our rich media creation applications while leveraging HomeNet's 10+ years of industry experience for deployment."

IOL Walk-A-Round utilizes an automated technology to stitch together high-resolution images, creating a robust 360-Degree exterior view of a dealer’s online vehicle inventory. This enhanced multimedia presentation gives users full control over the experience, including a zoom tool that provides a close up look at specific areas of the vehicle.

“Successful dealers have realized that to effectively market your vehicles online, you need to recreate the ‘on the lot’ experience,” stated Homenet CEO Jesse Biter. “Multiple vehicle photos and comprehensive details are certainly a step in the right direction. However, IOL Walk-A-Round takes the virtual ‘kicking of the tires’ to the next level. 360-Degree imagery makes it much easier for dealers to instill that sense of mental ownership of a vehicle that is needed to get customers off the web and onto the lot.”
HomeNet’s Inventory Online (IOL) is a vehicle inventory management and marketing system, designed to help automotive dealers sell more cars online. IOL’s suite of web-based software applications streamline the process of converting raw vehicle data from the DMS (dealer management system) into consumer-friendly virtual advertisements anywhere on the Web. Complete with DMS polling, Premium VIN Enhancement, an intuitive online interface, automated distribution to 3rd-party services, and much more, IOL is the most comprehensive solution serving the automotive industry.

About LotWalker Media:
LotWalker Media is a leading provider of products specifically designed for the creation and effective deployment of next-generation interactive inventory presentations. LotWalker's interactive inventory products offer broad-based benefit: Engaging digital marketing sales media for their clients and comprehensive vehicle inspection tools for their clients' customers. LotWalker Media is based in Scottsdale, AZ with offices in Fort Worth, TX and Omaha, NE.

HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, TX, UT, TN, and CO. For more information, please visit www.homenetinc.com.

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Media Contacts: Andy McBride and Rob Amos • 610-738-3313

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