HomeNet Serves as Title Sponsor for 3rd Digital Dealer Conference & Exposition
WEST CHESTER, PA – October 5, 2007 – HomeNet, Inc. proudly served as Title Sponsor for the 3rd Digital Dealer Conference & Exposition, held in Las Vegas on October 1-3. With 525 attendees and 45 exhibitors, this Internet Marketing event proved to be a valuable educational and networking opportunity for automotive professionals.
“We were very pleased to have an opportunity to help support Digital Dealer put together another tremendous event,” stated HomeNet CEO Jesse Biter. “With so many ISMs, GMs, and owners there to learn how to sell more cars online, it truly was a privilege to have been a part of it.”
Attendees had their choice of various educational sessions centered on best practices in Internet Marketing, conducted by automotive industry experts. HomeNet Sales Director, Timmy D. James, was one of the event’s featured presenters. James’ session, entitled “Online Inventory vs. Online Marketing”, focused on teaching dealers how to create emotional online advertisements to get more quality leads from their website and online marketing channels.
“Many dealers still view simply posting inventory on their website and online classifieds as their online marketing”, James told the session attendees. “Dealers must realize that these online marketing channels are actually powerful media sources just like television, radio, newspapers, and billboards. Successful dealers maintain consistent online traffic by satisfying consumers with accurate and up-to-date content, becoming a trusted source of information for consumers during the various stages of the automotive buying cycle. When the consumer trusts you and trusts your site, duplicating the emotion and call-to-action used in traditional marketing will help to inspire mental ownership and drive them to your lot!”
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, IA, TN, TX, and UT. For more information, please visit www.homenetinc.com.
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