Archive for April, 2008
WEST CHESTER, PA – April 21, 2008 – HomeNet’s Director of Sales, Tim James, will be a featured speaker at the 2008 Synergy Sessions in New Orleans, LA, May 13-14. The host companies Dealer Synergy, AutoSuccess Magazine, and The Dubis Group have teamed up to bring the Automotive Retail Industry one of the best "no-nonsense" training events of 2008. James' presentation will be focused on helping automotive dealers to attract more ‘Internet Shoppers’ and effectively turn them into ‘On-the-Lot Buyers’.
“It is a privilege to speak at the upcoming Synergy Sessions and I am truly excited to help dealers better understand the online marketing initiatives employed by the top e-Dealers in the country,” commented James. “Besides learning successful strategies that drive unique and return visitors to their website, dealers will learn how to duplicate their traditional marketing principles and apply those same time-tested techniques to their Internet marketing. The combination of emotional advertisements, effective call-to-action techniques, and robust inventory information will not only drive more traffic to your website, but will also drive more traffic to your lot.”
Th Synergy Sessions are targeted to more experienced dealership personnel including Internet sales professionals and fixed operations managers. Attendees will already know the basics, so speakers will be covering the specifics required to maintain and grow an already engaged department that can't seem to get to the next level. Speakers will address the quickly changing landscape of the automotive industry, using cutting edge technology to build relationships, drive more qualified traffic to your website, how to hire winners and more importantly how to keep them.
The conference will be held at the W Hotel - 333 Poydras Street; New Orleans, Louisiana 70130. For more information on the event, please visit www.synergysessions.com.
April 21st, 2008
West Chester, PA - April 8, 2008 -HomeNet, Inc. has announced the release of IOL goText, a mobile marketing solution that extends HomeNet's Inventory Online (IOL) Marketing Suite to web-enabled mobile phones. The new feature, which is powered by Gumiyo's mobile web technology, can literally place an automotive dealer's entire online inventory directly into the hands of prospective buyers.
"In today’s world, consumers don’t just want on-demand information – they expect it," commented HomeNet CEO Jesse Biter. "IOL goText makes it easy for dealers to empower prospective buyers by equipping them with real-time access to robust inventory information anytime, anywhere. IOL goText is a terrific addition to the IOL suite and we expect that this powerful marketing tool will give dealers a competitive edge in their respective markets."
HomeNet’s popular Inventory Online (IOL) Marketing Suite currently serves more than 12,000 automotive dealership locations throughout the United States and Canada, processing over 2.5 million vehicles each day. The IOL goText feature is fully integrated into the webIOL system, where it automatically formats, optimizes, and syncs a dealer’s on-lot inventory for the mobile web. Once optimized, IOL goText instantly distributes vehicle inventory with one click, providing easy-to-use tools to connect buyers with the dealership using simple SMS text messages.
Similar to text message voting popularized by American Idol, consumers can access the dealer’s inventory via their mobile phone by keying a short Go Code(TM) (a simple keyword unique for each dealership) into the body of a text message and then sending it to 48696. The codes are marketed through the dealer’s TV, print, radio and billboard campaigns, making traditional automotive advertising "clickable", trackable and measurable.
The reply message that comes back to the user includes information on the dealership and a mobile Web link to a media rich version of the dealer’s showroom. Every vehicle listing viewed by the user on the mobile Web has a way for the buyer to send a text message to the dealership, initiate an email or live phone call, or notify the dealer that they would like to be contacted by phone or email.
Go Codes can also be extended with the last eight digits of the vehicle identification number (VIN) or the dealer’s stock numbers to take a mobile consumer directly to a specific vehicle.
To learn more about IOL goText, dealers should contact the HomeNet Sales team at 877-738-3313.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.
April 8th, 2008
WEST CHESTER, PA – April 2, 2008 - HomeNet, Inc. is proud to announce that it has been named a recipient of the "Gold Award" in the Online Auction Listing Services category of Auto Dealer Monthly's "2008 Dealers' Choice Awards". The annual awards recognize the most highly regarded vendors, suppliers, and finance companies serving the automotive industry. Companies are nominated in a variety of categories by the end users of their respective products/services - automotive dealers.
"We are truly humbled to be recognized by the same people we work so diligently to serve each day - the dealers," commented HomeNet CEO Jesse Biter. "This award affirms our commitment to an unwavering customer-first philosophy in which we strive to earn our reputation one vehicle at a time. Our team looks forward to continue providing best-in-class inventory solutions, accompanied by the unparalleled customer experience that our dealers have come to expect from HomeNet."
This is the fourth year that Auto Dealer Monthly has recognized the companies that have consistently exceeded the expectations of their dealership customers. The nominating process is a method in which dealers and dealership personnel can collectively voice their opinion of the products/services, customer support, and the overall value that nominated companies provide to their dealership. CLICK HERE to view the complete 2008 list.
HomeNet's proprietary Get. Edit. Deliver. technology distributes enhanced vehicle inventory data for thousands of automotive dealers throughout the United States and Canada. HomeNet’s signature solution, the Inventory Online (IOL) Vehicle Marketing Suite, is an industry-leading vehicle inventory management and marketing system. IOL’s suite of web-based applications help dealers to efficiently manage their entire online inventory from one centralized location and distribute emotional vehicle advertisements to any online destination. The IOL system also streamlines the inventory aggregation and enhancement process, enabling vendors to better focus on lead generation for their dealership customers and not inventory management/support. As one of the most respected data aggregators in the industry, HomeNet has built successful partnerships with dozens of leading automotive companies. IOL currently processes more than 2.5 million vehicles each day for over 12,000 dealership locations.
About Auto Dealer Monthly
Auto Dealer Monthly is a publication of Agala Investment and is delivered to more than 35,000 subscribers nationwide. Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to automotive executives by providing information necessary to make wise decisions regarding products, services or process changes in daily operations. Auto Dealer Monthly is edited for auto dealers. Publishing and editorial decisions are based on the editors' judgment of the quality of writing, the timeliness of the article, and the potential interest to readers of Auto Dealer Monthly. For more information regarding Auto Dealer Monthly, call 888-300-8844 or go to www.AutoDealerMonthly.com.
About HomeNet, Inc.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.
April 2nd, 2008
