WEST CHESTER, PA, October 12, 2011 – HomeNet Automotive, a leading provider of automotive inventory merchandising, management, and marketing services, today announced that it has collaborated with OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles, to offer HomeNet dealers an easy and efficient way to list and wholesale their aged inventory.

Dealers using HomeNet’s flagship product, the Inventory Online (IOL) Vehicle Marketing Suite, can now publish selected used vehicle inventory on OPENLANE’s Open Auction to sell their vehicles wholesale to a nationwide audience of more than 25,000 franchise and independent dealers on a 24–hour basis, 7 days a week.

Through this partnership, HomeNet users now have a quick and seamless way to control the distribution of both retail and wholesale units from one convenient platform, saving time and money and providing maximum exposure for vehicles for sale.   From within IOL, dealers are able to publish their wholesale used vehicle units to OPENLANE’s Open Auction with one simple click and manage their entire online inventory from one centralized location.

“Partnering with OPENLANE provides HomeNet’s dealers with an efficient way to list their wholesale vehicles, any time, any day, while they’re still on the lot,” said Andy McBride, VP of Operations at HomeNet Automotive. “By allowing dealers to simultaneously market their vehicles to both retail and wholesale markets, dealers can maximize their alternatives—and their chances of a quick sale while reducing depreciation and transport costs to and from physical auctions.”

In addition, OPENLANE handles the sales from end-to-end, including all payments, title transfers, and arbitration, making the process for dealers effortless. HomeNet users can also utilize a single sign-on so they may transfer any vehicles from IOL directly to OPENLANE’s listing with one simple click of a button.

“Integrating HomeNet’s IOL with OPENLANE helps unite the retail and wholesale sides within auto dealerships, reducing turn-time which has become more and more critical to efficient operations,” said Ed Berkowitz, Vice President, Open Auction at OPENLANE.  “We’re continually looking to partner with complementary service companies like HomeNet to help us bring an even fuller set of value-added services to the dealers who rely on OPENLANE on a daily basis to source their inventory.”

About HomeNet Automotive

HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL streamlines the process of converting raw vehicle data into consumer-friendly and emotional online ads for 2.5 million cars each day and distributes those ads to thousands of online destinations like AutoTrader.com, Cars.com, YouTube, Facebook, and dealer websites. With 130 employees, HomeNet is a wholly-owned subsidiary of AutoTrader.com and is based in West Chester, PA, with offices across the U.S. For more information, please visit www.HomeNetAuto.com or call (877) 738-3313.

About OPENLANE

OPENLANE, Inc. is a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles. The company offers end-to-end auto remarketing solutions to auto manufacturers, captive finance companies, lease, and daily rental companies, financial institutions, and wholesale auto auctions throughout the United States and Canada. OPENLANE powers online remarketing programs for American Honda Finance, Audi Financial Services, Avis Budget Group, Chase Auto Finance, Chrysler Financial, Porsche Financial Services, and Volkswagen Credit, among others. For more information, please visit http://www.openlane.com or call +1 (866) 969-0321.

Attending Digital Dealer (Oct. 5 - 7) in Las Vegas?

Get invaluable insight into how the online behavior of car shoppers has dramatically changed from 2007 according to Google, YouTube, Facebook, and others, and strategies to capitalize on the shifts in shoppers' online activities throughout the buying funnel. Find it only at Session #109 on Wednesday, October 5 at 1:50pm with HomeNet's Mike Mitson!

For instance, you will learn…

• That 50% of all online car shoppers buy within 6 weeks of first searching for make and model… and how to capture their attention right then, wherever they are online
• That 80% say they used Google when searching for make and model… and how to beat out other Google Adwords advertisers
• That 25% of all car shoppers used mobile web to conduct some portion of their research… and where in the buying process they used it most, enabling you to precisely focus your mobile marketing to their greatest need at that stage in the purchasing process.
• And this is just slide 1!

What action items will you take back to the dealership?
1. Insights into industry trends and online shopping behaviors
2. Strategies to capitalize on the shifts in shoppers' online activities throughout the buying funnel
3. Best practices in inventory management of the top dealerships to ensure your dealership and inventory are in front of shoppers at each decision juncture in the buying process
4. How to engage shoppers online… wherever they are and whatever they're doing

Mike Mitson is director of sales for HomeNet Automotive, the leading provider of online inventory marketing solutions.  Mike and his team are responsible for all direct-to-dealer initiatives in the Eastern half of the U.S.  Formerly senior account manager at Autobytel and southeast regional manager at Zag.com, Mike has over 20 years of sales, management, and marketing experience in the automotive industry helping dealers, large dealer groups, and OEMS to profitably sell more cars.

Here's a brief overview:  http://www.youtube.com/watch?v=vy025GMKcyU

]]> http://www.homenetnews.net/2011/radical-shifts-in-car-shopping-behavior-from-2007-to-present-and-how-to-harness-their-implications/feed/ http://www.homenetnews.net/2011/profiting-from-trends-and-changes-in-online-shopping-behavior/ http://www.homenetnews.net/2011/profiting-from-trends-and-changes-in-online-shopping-behavior/#comments Wed, 18 May 2011 20:37:12 +0000 gkennedy Uncategorized http://www.homenetnews.net/2011/profiting-from-trends-and-changes-in-online-shopping-behavior/ HomeNet's Mike Mitson (Director of Sales, Eastern Region) is joining with CARFAX's Chad Goodson to present dealers with concrete ideas on how to increase profitability with a better understanding of how online shopping behaviors have changed from 2007 to 2010. The webinar is this Friday, May 20, at Noon EST.

In this webinar, you will learn how to:
- Engage more online car shoppers with better vehicle display ads
- Improve conversion rates using marketing best practices
- Increase profits with a focused approach to selling cars online

The pair will delve into meaningful online car shopper statistics form Google and tips for using online ads to attract buyers. Attendees will be shown “how a few simple steps can improve conversion rates, build customer confidence and increase profits from online sales."

The webinar is part of CARFAX's Power Up webinar series. Anyone can register for free. To do so, visit http://carfax.webex.com/eventcenter.

The only thing that's reached its peak is our ability to understand the sheer potential of Facebook.

If Facebook users can organize quickly and cohesively enough to bring down a government (Egypt), it's word-of-mouth potential is far greater than we can appreciate. Moreover, many businesses are just starting to recognize that the data potential of a portal where nearly 600 million people give up very intimate details about themselves is insanely valuable–the likes of which we've never seen before. They struggle with understanding how to leverage all that juicy information, but dealers should seriously ponder the myriad of ways they can connect with people here because at any time, 5% of them are actively shopping for a car.

Please note that I said "connect." Listing your inventory on your dealer fan page limits its exposure to just your fan base of 200 (or however many) fans. It's also the easiest way to LOSE fans: who wants their news feed filled with your vehicles, particularly if they're not shopping for one? Or who wants to see all your pickups, SUVs, etc. if they're looking for a convertible? No one… not even you… and I'll bet you've "hidden" a dealer who abuses Facebook with their undiscriminating inventory feeds (just like people have done to you if you're "that guy.").

The far more powerful–and appropriate–alternative is to list your inventory on Facebook's Marketplace, where Facebook users go TO SHOP, attracting 15 million unique visitors a month. Plus, on all of your Marketplace listings, all the friends of each person in your fan base will see that their friend "likes" you, lending instant–and invaluable–credibility to your dealership. And, of course, each time anyone comments on a vehicle (fan of your dealership or not), all of THEIR friends see that post… and if one of their friends comments on top of it, then all of THAT person's fans will see it, exponentially leveraging your exposure to people who are not in the Marketplace.

80% - 90% of your fan page should be about showcasing the HUMAN side of your dealership… posting pics of your staff taking a day to work for Habitat for Humanity, announcing the annual toy drive and 5K runs you're hosting, posting pics of happy people with their new cars and the company picnic and your bring-your-dog-to-work-day, posting interesting articles, etc. That is what people will find interesting on a daily basis. The remainder can be about incentives, free oil change coupons, truly stellar testimonials (presented humbly and graciously, no self-aggrandizing)… and after all that, then the occasional hot piece of inventory you just got in.

By keeping most of your inventory in the Facebook Marketplace you're respecting the way people use Facebook, you're staying visible by presenting compelling content that even appeals to people who aren't car shopping, and you're immeasurably benefiting by giving folks great reasons to shape wonderful opinions about your dealership.

HomeNet Automotive sells unlimited, premium listings on Facebook Marketplace for just $200 a month. We also list our customers' inventory on their fan page for free. Click here for more information: http://www.homenetauto.com/products/oodle.asp

“What distinguishes our Facebook offering from the others is we provide unlimited premium listings of the dealer’s inventory on Facebook Marketplace as well as posting it onto the dealership’s fan page (other companies only perform the latter),” said Neal Gann, SVP of Strategic Development and Advertising Solutions at HomeNet.  “So, through HomeNet, our dealers’ inventory is exposed to 15 million monthly Marketplace users, not just their limited fan base of two to three hundred Facebook friends.”

HomeNet also directly integrates automotive listings on Facebook Marketplace with the dealer’s Fan Page and their website, so someone viewing a HomeNet dealer’s vehicle in the Marketplace can also see the dealer’s inventory, videos, employee and department pages, articles and other content, find similar vehicles, access the dealer’s website, become a fan, and generally focus their car shopping efforts around the dealers they like.

“Of course, the real power of this solution lies in the exponentially explosive, viral nature of Facebook,” adds Gann.  “As marketers, what we all want is for the consumer to promote us, and Facebook Marketplace does just that.  Each time one of those 15 million people comments on a vehicle, all of their friends see it.  As others join in the conversation, the dealer’s visibility then radiates throughout all of these friends-of-friends’ networks.  Best of all, as people peruse the Marketplace, they see listings that their friends ‘like’, adding invaluable credibility and trust to the shopping experience.”

Facebook has reached nearly 600 million users, and the Facebook Marketplace automotive section grew 354% last year.

Dealers who sign up for Facebook Marketplace through HomeNet enjoy unlimited premium listings, saving them hundreds of dollars each month.

HomeNet’s Facebook Marketplace includes:

• Integrated Marketplace listings with Dealer Fan Page, My Showroom, and My Listings pages
• Unlimited listings with priority placement in search results included
• Professional-looking, dealer-branded, vehicle display pages
• Friend-of-a-friend indicator on all listings, adding credibility to inventory and softening every sale
• One-stop syndication to over Oodle Pro’s 250 classified sites included, like Facebook Marketplace, Military.com, and Walmart.com
• Easy-to-use reporting monitors the impact and value of social media; conversions, traffic, page views, etc.
• Dealers can save hundreds of dollars through HomeNet’s unlimited listings and premium placement privileges

For a demonstration, visit HomeNet at Booth #4073N at NADA or call HomeNet at 877-738-3313.


About HomeNet Automotive:  HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing solutions, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution relied upon by thousands of automotive dealers to engage buyers online and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer-friendly and rich online ads.  With 120 employees, HomeNet has garnered numerous awards, including a spot on Inc. Magazine’s "Inc. 5000" for the third year in a row, its fourth recognition by the prestigious magazine in as many years. HomeNet, based in West Chester, PA, with offices across the U.S., is a wholly-owned subsidiary of AutoTrader.com, a leading automotive marketplace and consumer information website.  For more information, please email salesteam@HomeNetAuto.com, visit www.HomeNetAuto.com, or call (877) 738-3313.

February 2, 2011 (West Chester, PA) – HomeNet Automotive announced it is now reselling SOCIALDEALER, the most complete social media management (SMM) platform available, and tying it back to the inventory of users of HomeNet’s Inventory Online (IOL) Vehicle Marketing Suite.

SOCIALDEALER gives automotive dealers the ability to leverage their current sales and service customers to connect and engage on Facebook, Twitter, YouTube, LinkedIn, and other social networks to market their dealership’s brand and inventory to the online community, all from one location.

“By tying in with HomeNet’s inventory, SOCIALDEALER becomes an intelligent, inventory-specific prospecting tool that completely transforms how the dealership can finds new customers,” said Phil Penton, HomeNet’s VP of Business Development.  “From the millions of social conversations on the web, it can distill identifiable, live, in-market prospects.  It then allows the dealer to isolate those shoppers most likely to purchase from them and engage with them.”

“And, connecting to new buyers is just one part of the solution,” said Joe Castle, SOCIALDEALER’s CEO and founder.  “SOCIALDEALER also allows dealers to market in real-time to the online community with highly relevant information to drive more sales and service leads to the dealership.”

For instance, SOCIALDEALER hosts inventory on Facebook, monitors brand reputation, observes the competition online, effectively markets every department within the dealership, and even finds relevant articles and other fresh content to post, ensuring the dealership is an ongoing resource to their online community.

“The social media landscape is rich with active car buyers, but they are so scattered, and the potential for engaging shoppers so fleeting, that social media can be overwhelming to penetrate,” added Castle.  “Because SOCIALDEALER automates much of the process and provides such focus, it becomes efficient and cost-effective for the dealer to command that landscape with precision.”

For a demonstration, visit HomeNet at Booth #4073N at NADA or call HomeNet at 877-738-3313.

About SOCIALDEALER: SOCIALDEALER was founded in 2008 by a group of automotive industry professionals who, in a challenging economy, realized the need for a change from traditional to revolutionary auto dealer marketing in order to evolve profitably.  SOCIALDEALER launched its forward-thinking Automotive Social Media Management Platform into the hands of Revolutionary Digital Dealers.  In 2010, SOCIALDEALER launched a social media management tool that gives dealers the ability to enter into the cluttered, fast-changing world of auto marketing through the use of social media to build their business, engage with customers, and drive dealership customer retention and loyalty.

About HomeNet Automotive:  HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing solutions, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution relied upon by thousands of automotive dealers to engage buyers online and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads.  With 120 employees, HomeNet has garnered numerous awards, including a spot on Inc. Magazine’s "Inc. 5000" for the third year in a row, its fourth recognition by the prestigious magazine in as many years. HomeNet, based in West Chester, PA, with offices across the U.S., is a wholly-owned subsidiary of AutoTrader.com, a leading automotive marketplace and consumer information website .  For more information, please email salesteam@HomeNetAuto.com, visit www.HomeNetAuto.com, or call (877) 738-3313.

The purchase is expected to close by the end of the year.

The addition of HomeNet to the AutoTrader.com family of companies and brands provides AutoTrader.com with a best-in-class inventory management solution for the thousands of auto dealers who use AutoTrader.com to present their inventory of new, used and certified pre-owned (CPO) vehicles to online vehicle shoppers.

Founded in 1996, HomeNet's proprietary “Get. Edit. Deliver” technology has helped thousands of automotive dealers nationwide generate a high volume of leads and increase online vehicle sales. HomeNet’s signature solution, the Inventory Online (IOL) vehicle marketing suite, is an industry-leading vehicle inventory management and marketing system.

AutoTrader.com’s purchase of HomeNet will bring a variety of benefits to dealers who post vehicles for sale on AutoTrader.com and to car shoppers who use AutoTrader.com to research and compare vehicles, find dealer specials, review inventory of cars for sale and select dealerships to visit.

For dealers, incorporating HomeNet’s proprietary inventory management system into AutoTrader.com’s dealer tools will allow for easier and faster inventory management and merchandising online. Dealers will be able to upload their listings faster, make updates and adjustments to their listings more easily and overall enjoy more flexibility and control in presenting their inventory for sale on AutoTrader.com.

Consumers shopping for vehicles on AutoTrader.com will have access to better vehicle information, enhanced listings that include more photos and dealer comments, advanced search capabilities and more frequent updates and information about the cars they are shopping for and researching.

The agreement to purchase HomeNet is the third in a series of acquisitions AutoTrader.com has announced in recent months. In September, AutoTrader.com announced the purchase of vAuto, the automotive retail industry’s leading provider of advanced software tools for used vehicle management, pricing and inventory optimization. Then, in October, AutoTrader.com announced its planned acquisition of Kelley Blue Book (www.kbb.com), one of the most recognized and influential brands in the automotive industry.

“We are always looking for opportunities to grow our company, organically or through acquisitions, in ways that will make AutoTrader.com even more valuable to the auto manufacturers and dealers who advertise on our site and to the 15-million-plus consumers who shop for vehicles on our site every month,” said AutoTrader.com President and CEO Chip Perry. “We were fortunate to be in a position to purchase vAuto and to agree to purchase Kelley Blue Book and HomeNet when these companies came available and we are excited about the value our combined companies can bring to the very competitive automotive shopping and marketing industries.”

AutoTrader.com plans to operate HomeNet as an independent subsidiary.

Bob Landers, a 10-year AutoTrader.com veteran sales executive who was formerly vice president for AutoTrader.com’s Southeast division, has been appointed general manager and vice president of HomeNet. He will be the top executive at the company, replacing founder and former president and CEO Jesse Biter. Landers will work directly with other leaders at HomeNet and be responsible for day-to-day operations and long-term growth at HomeNet.

About HomeNet Automotive, LLC
HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing solutions, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. For more information, please email sales@homenetauto.com, visit http://www.homenetauto.com, or call (877) 738-3313

About AutoTrader.com
Atlanta-based AutoTrader.com, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. AutoTrader.com continues to grow key business metrics, including revenue, profitability and site traffic. Today, AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to review descriptions, photos and videos of vehicles for sale; research and compare vehicles; review pricing and specials; and read auto-related content like buying and selling tips and editorial coverage of major auto shows and automotive trends. AutoTrader.com operates two other auto marketing brands, AutoTraderClassics.com and AutoTraderLatino.com. AutoTrader.com also owns used vehicle management software company vAuto. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

###

October 28, 2010 (West Chester, PA) – HomeNet Automotive, the leading provider of online inventory management and merchandising solutions, today announced a partnership with SOCIALDEALER, the social media management (SMM) innovation leader in the auto industry, to combine powerful SMM with inventory-specific online prospecting.

With SOCIALDEALER, dealers can manage their entire social media operation from one location, giving them centralized command of all communications to and from the social media landscape including Facebook, LinkedIn, Twitter, and YouTube.

“SOCIALDEALER is an essential prospecting tool because from all that social media chatter it distills identifiable, live, in-market prospects based on numerous variables, like keywords,” said HomeNet’s VP of Business Development, Phil Penton.

In addition, SOCIALDEALER fully integrates with HomeNet data and the dealer’s CRM tools. Therefore, the SOCIALDEALER platform allows dealers to drive their social media community right from their existing database, manage their fully functional Facebook application, market their fixed operations department socially, engage with live, in-market car buyers, monitor their dealership’s online reputation as well as their competitors’ online marketing strategy, and publish articles, videos, and auto marketing materials, ensuring fresh and up-to-date online content.

Penton continued, “With SOCIALDEALER, HomeNet dealers are not just observing conversations like they are with other SMM tools.  Instead, they now have a tool that easily allows them to facilitate direct influence over active car buyers and service customers.”

“In rough economic times and with the high cost of traditional marketing, the SOCIALDEALER platform gives dealers the ability to market their franchise, brand, and dealerships more powerfully than through traditional marketing forums for a lot less money,” added Joe Castle, Founder & CEO of SOCIALDEALER.   “Instead of spending $400-$500 PVR with traditional marketing media, they can reach hundreds of millions of people—most importantly, those actively car shopping in their markets—while at the same time bring down their PVR to less than $100 per car and cut their overall advertising by 75%.”

About SOCIALDEALER: SOCIALDEALER was founded in 2008 by a group of automotive industry professionals who, in a challenging economy, realized the need for a change from traditional to revolutionary auto dealer marketing in order to evolve profitably.  SOCIALDEALER launched its forward-thinking Automotive Social Media Management Platform into the hands of Revolutionary Digital Dealers.  In 2010, SOCIALDEALER launched a social media management tool that gives dealers the ability to enter into the cluttered, fast-changing world of auto marketing through the use of social media to build their business, engage with customers, and drive dealership customer retention and loyalty.

About HomeNet Automotive, LLC:  HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing solutions, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 120 employees, HomeNet has garnered numerous awards, including a spot on the "Inc. 5000" for the third year in a row, its fourth recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S.  For more information, please email sales@homenetauto.com, visit http://www.homenetauto.com, or call (877) 738-3313.

Press Contact:
Gretchen Kennedy
Director of Marketing
gkennedy@homenetauto.com

HomeNet Automotive is giving away $2,000 of poker chips to registered dealers* who receive a demo from HomeNet at the Fall Digital Dealer in Las Vegas! Win a $1, $5, $25, $100, or $500 chip (every dealer's a winner!)! Cash it in or double dip it (i.e. play it on the casino floor — who knows what that'll win you!).

Qualifying Demos Include:

• IOL Pro - the leading inventory online marketing solution
• Video Online - with human and custom voiceovers, male/ female TTS and live video capabilities
• IOL Hosting - SEO-aggressive inventory display pages
• IOL goText - mobile marketing and texting
• IOL Oodle Pro - with Facebook Marketplace and Facebook Fan Page integration
• Inteli-Post - Craigslist and Backpage.com listings 24/7 management
• eBay Local - leads with no monthly fee or minimum
• Edmunds - exclusive inventory referrals
• ActivEngage - chat and more for your website
• OpenLane - wholesale your inventory from within IOL
• GetAutoAppraise - appraisal plug-in

The Fine Print:
* Supplies are limited and will be given away on a first-come, first-served basis. Limit one per registered dealer attendee. Chips will only be given to registered dealers. We regret that vendors, partners, resellers, allied industry registrants, and employees are not allowed to participate.

So stop by Booth 401, get a chip and double dip!

Tuesday, 2pm
Session #105

Update your online strategy so online shoppers find your ads, engage your ads, and respond to your ads, instead of your competition’s!

Visit www.digitaldealerconference.com for more information and to attend this industry-favorite technology show!

“This is not just a growth spurt. Making this list for the third year in a row says a great deal about our stamina and ingenuity year over year,” said Jesse Biter, HomeNet Automotive President & CEO, “But more importantly, it says the industry increasingly understands and appreciates the value of our products year after year.”

The Inc. 5000 considers growth over a three-year period, so 2010 winners were the fastest growing companies comparing revenues from the start of 2007 to year-end of 2009, during which time both HomeNet and Dealer.com showed growth of 287%. To have made the list three years in a row demonstrates the companies sustained significant rates of year over year growth going back to 2004 until today.

HomeNet adds the Inc. 5000 award alongside several other 2010 awards, including being named by AutoSuccess Magazine a "Top 10 in 2010 Companies to Watch," and a "Top Rated Vendor Ratings Award by DrivingSales.com and others.

ABOUT HOMENET: HomeNet Automotive, LLC helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet is a private company based in West Chester, PA, with offices across the U.S. For more information, please visit www.homenetauto.com or call (877) 738-3313.