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	<title>HomeNet Automotive News</title>
	<link>http://www.homenetnews.net</link>
	<description>News from HomeNet Automotive, whose Inventory Online (IOL) software helps auto dealerships sell cars on the Internet.</description>
	<pubDate>Wed, 03 Mar 2010 20:24:12 +0000</pubDate>
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		<title>HomeNet Adds “Video-to-Pictures” to Its Video Online Marketing Suite, Eliminating The Need to Take Pictures of Vehicles</title>
		<link>http://www.homenetnews.net/2010/homenet-adds-%e2%80%9cvideo-to-pictures%e2%80%9d-to-its-video-online-marketing-suite-eliminating-the-need-to-take-pictures-of-vehicles/</link>
		<comments>http://www.homenetnews.net/2010/homenet-adds-%e2%80%9cvideo-to-pictures%e2%80%9d-to-its-video-online-marketing-suite-eliminating-the-need-to-take-pictures-of-vehicles/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 20:24:12 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.homenetnews.net/2010/homenet-adds-%e2%80%9cvideo-to-pictures%e2%80%9d-to-its-video-online-marketing-suite-eliminating-the-need-to-take-pictures-of-vehicles/</guid>
		<description><![CDATA[March 3, 2010 (West Chester, PA) &#8212; HomeNet announced the release of enhancements to its Video Online Marketing Suite that allows dealers who are creating live video ads for their vehicle inventory to turn each video into hundreds of still images, which can then be transferred into its Inventory Online Marketing Suite and automatically associated [...]]]></description>
			<content:encoded><![CDATA[<p><b>March 3, 2010 (West Chester, PA)</b> &#8212; HomeNet announced the release of enhancements to its Video Online Marketing Suite that allows dealers who are creating live video ads for their vehicle inventory to turn each video into hundreds of still images, which can then be transferred into its Inventory Online Marketing Suite and automatically associated to the vehicle for distribution to the dealer’s website and online classifieds.  </p>
<p>“Today, top dealerships are spending the extra time to shoot live video of their vehicles instead of using traditional picture-to-video products.  They realize that this small investment of time turns every video into a mini-commercial, which allows the dealership to really ‘sell the car,’” says Tim James, Director of Sales at HomeNet.  “This can dramatically increase the emotional response from the consumer and drive a lot of traffic.”</p>
<p>Video Online’s Live Video Upload feature allows a dealer to upload their own video footage of a vehicle from within HomeNet’s IOL Inventory Marketing Suite, associate that video with the vehicle, and webIOL then distributes the video to the dealer’s website, YouTube, and online classifieds along with each vehicle’s marketing data, including the vehicle Installed and Enhanced Options, Vehicle Description and Dealer Comments, Vehicles Photos, etc.  </p>
<p>“Without Video Online,“ James adds, “dealers still have had to take individual photos of each vehicle to attach to their Internet ads and distribute throughout the Internet.  Video Online’s video-to-still-images feature removes that extra step and saves the dealership a lot of time.”  </p>
<p>When the dealer chooses to “create still images”, Video Online will automatically slice the video into hundreds of high quality still images from which the dealer may select.  In a matter of seconds, the dealer has as many or few of the images as desired and may push those images to that vehicle’s content management section inside of IOL.  </p>
<p>“This is huge, and it will be the standard for all dealerships,” said Tim Jennings, Internet Director of Tom Sparks Toyota in Dekalb, IL.  “I shoot a lot of actual videos for my inventory, and being able to turn those videos into high quality, still images will save me the 30 minutes it takes me to also shoot, name, and upload pictures for that vehicle.  With that time, I can shoot even more videos.”  </p>
<p>HomeNet’s Video Online (VOL) Marketing Suite is a Video Based Internet Marketing System that allows automotive dealerships to create dynamic video commercials for every vehicle in their inventory.  By utilizing HomeNet’s Inventory Online (IOL) Internet Marketing Suite, Video Online offers features like API-driven automated video creation and Live Video upload which allow dealers to take actual videos of their inventory and quickly upload them to their webIOL data files, allowing virtually real-time display on HomeNet IOL Hosting platform which many dealers use as their “online display” of their inventory for their websites.  </p>
<p>HomeNet is offering a free 30-day trial to new Video Online customers.</p>
<p><b>About HomeNet</b><br />
HomeNet Automotive helps the automobile industry save time and sell more vehicles and is proud to be recognized as a “Top 10 in 2010 Companies to Watch” by AutoSuccess Magazine. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the &#034;Inc. 1000&#034; for the second year in a row, its third recognition by the prestigious magazine in as many years.  HomeNet is a private company based in West Chester, PA, with offices across the U.S.  For more information, please visit www.homenetauto.com or call 877-738-3313.
</p>
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		<title>HomeNet Wins Top-Rated DrivingSales.com Vendor Ratings Award</title>
		<link>http://www.homenetnews.net/2010/homenet-wins-top-rated-drivingsalescom-vendor-ratings-award/</link>
		<comments>http://www.homenetnews.net/2010/homenet-wins-top-rated-drivingsalescom-vendor-ratings-award/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 18:33:01 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.homenetnews.net/2010/homenet-wins-top-rated-drivingsalescom-vendor-ratings-award/</guid>
		<description><![CDATA[HomeNet Receives “Top Rated” Award for Dealer Satisfaction in Inventory Pricing Tool Category

West Chester, PA (March 2, 2010) &#8212; HomeNet Automotive has won a “Top Rated” Inventory Pricing Tool award in the 2009 DrivingSales.com Vendor Ratings Awards, beating out several other companies for the honors.
The 2009 DrivingSales Vendor Ratings Awards, presented at the 2010 NADA [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>HomeNet Receives “Top Rated” Award for Dealer Satisfaction in Inventory Pricing Tool Category<br />
</strong></em><br />
<strong>West Chester, PA (March 2, 2010)</strong> &#8212; HomeNet Automotive has won a “Top Rated” Inventory Pricing Tool award in the 2009 DrivingSales.com Vendor Ratings Awards, beating out several other companies for the honors.</p>
<p>The 2009 DrivingSales Vendor Ratings Awards, presented at the 2010 NADA Convention and Expo, measure satisfaction with vendors by allowing dealers to rate and review their vendors online at DrivingSales.com. Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of dealers who are part of the DrivingSales.com community, received awards.</p>
<p>&#034;There is no greater honor than to have HomeNet&#039;s customers validate our total market solutions and services with this top rating,&#034; said Jesse Biter, CEO of HomeNet Automotive.  &#034;We continue to be blessed with loyal customers, innovative partners, and dedicated and enthusiastic employees, allowing us to deliver best-in-class solutions to help the industry save time and sell more cars.&#034;</p>
<p>“We are proud to present this award to HomeNet Automotive which has achieved a standard of excellence that is clearly resonating with dealers,” said DrivingSales CEO and Founder Jared Hamilton. “This year’s award winners have won recognition in one of the most challenging years on record for our industry.  We salute them for their ongoing commitment to provide value to their dealer clients.”</p>
<p><strong>About HomeNet Automotive</strong><br />
HomeNet Automotive helps the automobile industry save time and sell more vehicles and is proud to be recognized as a “Top 10 in 2010 Companies to Watch” by AutoSuccess Magazine.. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the &#034;Inc. 1000&#034; for the second year in a row, its third recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S. For more information, please visit www.homenetauto.com, call 877-738-3313, or email salesteam@homenetauto.com.</p>
<p><strong>About DrivingSales Vendor Ratings and Awards</strong><br />
DrivingSales Vendor Ratings are the industry’s first and only neutral, comprehensive vendor rating forum, featuring real-time peer reviews and honest competitor comparisons – searchable by category, company or rating – and are one of the most popular features of DrivingSales.com, which is the auto industry’s leading social media platform and largest online community. Vendor Ratings Awards are awarded to the vendors who receive the top rankings in their category.   For the awards, dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product.  All survey-takers are verified to ensure that they are actual dealership employees.
</p>
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		<title>HomeNet Announces Hiring New VP of Product &#038; Strategy, Susan Burke</title>
		<link>http://www.homenetnews.net/2010/homenet-announces-hiring-new-vp-of-product-strategy-susan-burke/</link>
		<comments>http://www.homenetnews.net/2010/homenet-announces-hiring-new-vp-of-product-strategy-susan-burke/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 17:31:20 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.homenetnews.net/2010/homenet-announces-hiring-new-vp-of-product-strategy-susan-burke/</guid>
		<description><![CDATA[March 2, 2010 (West Chester, PA)  &#8212;  HomeNet Automotive has added Susan Burke as VP of Product &#038; Strategy to its top leadership team.   Most recently a contractor for HomeNet, and previously Director of Product Marketing with ADP, Ms. Burke is a highly accomplished product, marketing and strategy professional with extensive [...]]]></description>
			<content:encoded><![CDATA[<p><b>March 2, 2010 (West Chester, PA)</b>  &#8212;  <a href:"http://www.homenetauto.com">HomeNet Automotive</a> has added Susan Burke as VP of Product &#038; Strategy to its top leadership team.   Most recently a contractor for HomeNet, and previously Director of Product Marketing with ADP, Ms. Burke is a highly accomplished product, marketing and strategy professional with extensive background in traditional software platforms as well as digital and mobile technologies.  </p>
<p>A standout among many notable achievements in her 16 years in the automotive industry, Ms. Burke was part of the team that conceived, defined, and launched the first automotive, internet shopping site, Autoconnect.com.  </p>
<p>In addition to other key marketing roles where she successfully launched products to global markets, Ms. Burke brings many years of Product Management experience with Accenture, formerly known as Anderson Consulting, ADP Dealer Services, and Sun Microsystems.</p>
<p>“Having Susan’s depth of strategic, analytical, and business process experience will be critical to manage HomeNet’s explosive growth,” said Jesse Biter, President of HomeNet Automotive.  “In 2010, we are delivering several game-changing and best-in-class solutions to the marketplace.   Susan is essential to ensure we most effectively manage every step—from conception through development to launch and beyond.”</p>
<p>A former board member of the American Marketing Association, Ms. Burke holds a Computer Science and Math degree from Michigan State University, and an MBA from DePaul University.  In her spare time, Ms. Burke enjoys spending time with her two children and husband in Michigan and is an active volunteer with The Grand Rapids Opportunities for Women (GROW) and the American Cancer Society.  </p>
<p>“I am very excited about the opportunity to lead Homenet’s product strategy, taking advantage of new technologies and exploiting gaps that currently exist in the market to produce new products and services for dealers,” adds Ms. Burke.  “The next few years are very important for the retail automotive marketplace, and Homenet will be there supporting our clients with inventory management and marketing solutions that will help them succeed in selling more vehicles to more customers.” </p>
<p><b>About HomeNet Automotive:</b>  <a href:"http://www.homenetauto.com">HomeNet Automotive</a> helps the automobile industry save time and sell more vehicles and is proud to be recognized as a “Top 10 in 2010 Companies to Watch” by AutoSuccess Magazine. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the &#034;Inc. 1000&#034; for the second year in a row, its third recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S. For more information, please visit <a href:"http://www.homenetauto.com">www.homenetauto.com</a> or call 877-738-3313.</p>
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		<title>HomeNet Takes Automatic Comment Building to a New Level With Its 3rd Generation Intelligent Comment Generator for IOL Pro Users</title>
		<link>http://www.homenetnews.net/2010/homenet-takes-automatic-comment-building-to-a-new-level-with-its-3rd-generation-intelligent-comment-generator-for-iol-pro-users/</link>
		<comments>http://www.homenetnews.net/2010/homenet-takes-automatic-comment-building-to-a-new-level-with-its-3rd-generation-intelligent-comment-generator-for-iol-pro-users/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:56:48 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.homenetnews.net/2010/homenet-takes-automatic-comment-building-to-a-new-level-with-its-3rd-generation-intelligent-comment-generator-for-iol-pro-users/</guid>
		<description><![CDATA[
February 11, 2010 (West Chester, PA) – HomeNet today announced the release of its 3rd generation, Automatic Comment Builder into the Inventory Online (IOL) Internet Marketing Suite, which now allows IOL users to auto-generate descriptive dealer comments for their online inventory.   The new, “intelligent” Comment Builder augments vehicle-specific data down to the trim [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image138" src="http://www.homenetnews.net/wp-content/uploads/2010/02/comment-builder-screen-shot.thumbnail.JPG" alt="HomeNet's Automatic Comment Builder" /></p>
<p><b>February 11, 2010 (West Chester, PA) </b>– HomeNet today announced the release of its 3rd generation, Automatic Comment Builder into the Inventory Online (IOL) Internet Marketing Suite, which now allows IOL users to auto-generate descriptive dealer comments for their online inventory.   The new, “intelligent” Comment Builder augments vehicle-specific data down to the trim level, effortlessly elevating the quality of each vehicle display page as well as speeding its creation.  It is included in HomeNet’s IOL Pro free of charge.</p>
<p>“We have released numerous studies which indicate that dealer vehicle ads that include price, a minimum of 12 photos, and descriptive vehicle comments turn their inventory up to 38% faster than those that do not,” said HomeNet’s Director of Sales, Tim James.  “The key is listing inventory with all that rich content… but doing so quickly.  Our new Automatic Comment Builder is a big step in helping dealers close the gap from the time a car is front-line ready to when it is being properly marketed on the Internet.” </p>
<p>Comment Builder is seamlessly integrated within IOL Pro and its suite of online vehicle marketing solutions such as Video Online, IOL Hosting, and IOL goText, allowing for quicker creation and (often real-time) display of the comments on a dealer’s inventory ads across the Internet.  For instance, comments generated here are incorporated into automatically-generated TTS voiceovers in Video Online and automatically used in IOL goText mobile display pages. </p>
<p>The user has a choice of 3 different “voice style” libraries, or templates (Sophisticated, Conversational, and Just The Facts), to generate expressive comments appropriate for each vehicle’s target audience, which the user may then edit and save, if desired.  </p>
<p>In addition to building upon the default templates, users may create their own templates to tailor the vocabulary, tone, excitement level, and color of any comments, while still automating the process of entering the comments for each vehicle.  Users may also string together “snippets,” or partial comments, to make a full sentence.</p>
<p>“You need to appeal to a pickup driver a lot differently than you do the luxury sedan owner, and Comment Builder allows each dealer ad to speak most appropriately to the audience of that particular vehicle,” said Andy McBride, HomeNet’s VP of Business Development.  “A good salesman certainly does that on the lot; now, you can do it online, too.”</p>
<p>The ability for the dealer to piece together snippets is a significant advantage because he can easily craft a targeted message for each vehicle without writing it all from scratch, saving time while increasing the appeal of each vehicle with its target market.</p>
<p>Comment Builder also automates the inclusion of detailed information about the vehicle as well as geographical and dealership information in each dealer comment section, which helps with SEO as well as legitimizes that page in the eyes of web crawlers to boost search engine results rankings.  </p>
<p><b>About HomeNet</b><br />
HomeNet Automotive helps the automobile industry save time and sell more vehicles and is proud to be recognized as a “Top 10 in 2010 Companies to Watch” by AutoSuccess Magazine. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the &#034;Inc. 1000&#034; for the second year in a row, its third recognition by the prestigious magazine in as many years.  HomeNet is a private company based in West Chester, PA, with offices across the U.S.  For more information, please visit www.homenetauto.com or call 877-738-3313.
</p>
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		<title>HomeNet Expands Scope of CARFAX Information Within IOL</title>
		<link>http://www.homenetnews.net/2010/homenet-expands-scope-of-carfax-information-within-iol/</link>
		<comments>http://www.homenetnews.net/2010/homenet-expands-scope-of-carfax-information-within-iol/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:28:50 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
		<category>Uncategorized</category>

		<category>Press Releases</category>

		<category>Product Info</category>

		<category>Partners</category>

		<category>IOL</category>

		<guid isPermaLink="false">http://www.homenetnews.net/2010/homenet-expands-scope-of-carfax-information-within-iol/</guid>
		<description><![CDATA[
WEST CHESTER, Pa. (February 8, 2010) – HomeNet Automotive has made more Carfax information available to users inside the automotive technology provider’s popular Inventory Online (IOL) Internet Marketing Suite. Users that purchase Carfax Vehicle History Reports see Carfax 1-Owner cars clearly identified in the HomeNet inventory management tool and can sort their inventory list by [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="IOL users can now sort their inventory by CARFAX 1-Owner Reports!" id="image134" src="http://www.homenetnews.net/wp-content/uploads/2010/02/carfax.thumbnail.gif" /><br />
WEST CHESTER, Pa. (February 8, 2010) – HomeNet Automotive has made more Carfax information available to users inside the automotive technology provider’s popular Inventory Online (IOL) Internet Marketing Suite. Users that purchase Carfax Vehicle History Reports see Carfax 1-Owner cars clearly identified in the HomeNet inventory management tool and can sort their inventory list by ownership history.</p>
<p>“It’s clear that the public loves having access to Carfax reports,” said Andy McBride, VP of Business Development for HomeNet Automotive. “For shoppers who express concerns about pre-owned vehicle histories, the dealer can easily find all the cars on the lot with 1-Owner reports and eliminate that objection.”</p>
<p>HomeNet and Carfax-subscribing dealers add vehicle history highlights from Carfax – including the Carfax 1-Owner designation – to window stickers to improve consumer confidence and sell more cars. In addition, visitors to dealer Web sites powered by HomeNet can narrow their used car search to include only vehicles that are Carfax 1-Owner and come with a free Carfax Report. The enhancements help dealers to more effectively market their Carfax 1-Owner inventory and put wary shoppers at ease.</p>
<p>&#034;HomeNet and Carfax are powerful tools for our used car operations,” said Will Green, General Sales Manager at Peach Motors in Roswell, Ga. “We know at a glance which vehicles in our inventory are Carfax 1-Owner and take advantage of all the valuable marketing tools HomeNet provides. The result is more sales, lower carrying costs and ultimately, higher profit for our store.”</p>
<p>&#034;Dealers can now know&#8211;at a glance&#8211;which vehicles in their inventory are Carfax 1-Owner,&#034; adds HomeNet&#039;s McBride. &#034;The result is more sales, lower carrying costs, and ultimately, higher profits.”</p>
<p>“Studies prove that Carfax 1-Owner cars sell faster and for more money,” said Larry Gamache, communications director at Carfax. “On average, more than half of a dealer’s inventory consists of Carfax 1-Owner cars. HomeNet’s enhanced IOL inventory management tool helps dealers easily identify these premium units and put more of them in their customers’ garages.”</p>
<p><strong>About HomeNet (www.HomeNetAuto.com):</strong><br />
HomeNet Automotive helps the automobile industry save time and sell more vehicles and is proud to be recognized as a “Top 10 in 2010 Companies to Watch” by AutoSuccess Magazine.. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the &#034;Inc. 1000&#034; for the second year in a row, its third recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S. For more information, please visit www.homenetauto.com, call 877-738-3313, or email salesteam@homenetauto.com.</p>
<p><strong>About Carfax</strong> (www.carfax.com):<br />
Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. For more information, visit www.carfaxonline.com.
</p>
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		<title>HomeNet Automotive Earns Esteemed &#034;Top 10 in 2010 Companies To Watch&#034;</title>
		<link>http://www.homenetnews.net/2010/homenet-automotive-earns-esteemed-top-10-in-2010-companies-to-watch/</link>
		<comments>http://www.homenetnews.net/2010/homenet-automotive-earns-esteemed-top-10-in-2010-companies-to-watch/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 23:11:10 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
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		<description><![CDATA[February 5, 2010 (West Chester, PA) &#8212; HomeNet Automotive earned a coveted spot in the prestigious &#034;Top 10 in 2010 Companies To Watch&#034; from AutoSuccess Magazine.  HomeNet CEO, Jesse Biter, will accept the trophy at the AutoSuccess Cocktail Reception (Booth #2307) at the 2010 NADA conference in Orlando, on Saturday, February 13.
&#034;The winners are high growth organizations who [...]]]></description>
			<content:encoded><![CDATA[<p><font size="2"><strong><img width="170" height="96" id="image132" style="width: 107px; height: 84px" alt="HomeNet Wins Spot on " src="http://www.homenetnews.net/wp-content/uploads/2010/02/top-10-as.thumbnail.JPG" />February 5, 2010 (West Chester, PA)</strong> &#8212; HomeNet Automotive earned a coveted spot in the prestigious &#034;Top 10 in 2010 Companies To Watch&#034; from AutoSuccess Magazine.  HomeNet CEO, Jesse Biter, will accept the trophy at the AutoSuccess Cocktail Reception (Booth #2307) at the 2010 NADA conference in Orlando, on Saturday, February 13.</font></p>
<p><font size="2">&#034;The winners are high growth organizations who have helped dealers dramatically improve their profitability during a difficult time in the automotive industry,&#034; according to the magazine.</font></p>
<p><font size="2"><font size="2">HomeNet’s newly expanded Inventory Online (IOL) Marketing Suite brings automobile dealers the first total market solution, combining the power of HomeNet’s webIOL with best-in-class strategies and tools which, from one centralized location, allow the dealer to:</font></font><font size="2"><font size="2"> </font></font><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2" /></font></font></font><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font size="2"><font 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<ul>
<li>Appraise prospective inventory purchases with local market, real time, and current pricing analytics</li>
<li>Strategically price both New and Pre-Owned inventory across the Internet with live up-to-the-minute Internet price comparisons and actual transaction data</li>
<li>Create Search Engine Optimized (SEO), emotional inventory ads that inspire mental ownership and drive traffic</li>
<li>Distribute engaging, content-rich ads to an unlimited number of selected online media, including more than 250 online classified services</li>
<li>Evaluate the quality and effectiveness of every ad listing down to the individual vehicle level</li>
<li>Integrate and manage web-based lead applications like live and system-generated video, online trade appraisal tools, purchase and lease payment calculators, text and mobile marketing applications, and credit pre-qualification tools.</li>
<li>Purchase high quality leads from top listing agents such as Edmunds.com and eBay, right from within webIOL</li>
</ul>
<p><a id="more-131"></a></p>
<p>Some of the automotive industry’s top dealerships&#8211;including AutoSuccess&#039; named &#034;Dealer of the Year,&#034; Paragon Honda of Queens, NY&#8211;are utilizing the powerful components of HomeNet’s Inventory Online (IOL) Internet Marketing Suite to recreate the ‘on the lot’ experience on the web with emotional online advertisements for their inventory, delivering high-conversion leads and dramatically increasing sales.<font size="2"> </font></p>
<p>HomeNet shares its top rankings with other innovative companies like Black Book, eXteresAuto, Car‐mercial, Team Velocity, CallRevu, Tier 10, Level 5 Marketing, VAuto, and Driving Sales.</p>
<p><font size="2"><strong>About HomeNet:  </strong>HomeNet Automotive helps the automobile industry save time and sell more vehicles and is proud to be recognized as a &#034;Top 10 in 2010 Companies to Watch&#034; by AutoSuccess Magazine.. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the &#034;Inc. 1000&#034; for the second year in a row, its third recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S.</font><font size="2">  For more information, please visit <a href="http://www.homenetauto.com/">http://www.homenetauto.com/</a> or call 877-738-3313.</font><font size="2"> </font><font size="2"><font size="2"> </font></font><font size="2"><font size="2"><font size="2"><font size="2"> </font></font></font></font></p>
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		<title>HomeNet’s RSS Garage Is Now Included in IOL SEO Hosting</title>
		<link>http://www.homenetnews.net/2010/homenet%e2%80%99s-rss-garage-is-now-included-in-iol-seo-hosting/</link>
		<comments>http://www.homenetnews.net/2010/homenet%e2%80%99s-rss-garage-is-now-included-in-iol-seo-hosting/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 17:17:02 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
		<category>Uncategorized</category>

		<category>Industry</category>

		<category>Press Releases</category>

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		<category>IOL</category>

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		<description><![CDATA[Online Vehicle Bookmarking, Tracking, and Comparison Tool To Improve Vehicle Turnover By Allowing Dealers Ongoing Insight Into Customers&#039; Favorites
 
West Chester, PA - February 1, 2010 &#8212; HomeNet Automotive announced the inclusion of its new Virtual Garage in its IOL SEO Hosting service.  Virtual Garage is a bookmarking application that allows consumers to bookmark and track vehicles directly [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Online Vehicle Bookmarking, Tracking, and Comparison Tool To Improve Vehicle Turnover By Allowing Dealers Ongoing Insight Into Customers&#039; Favorites</strong></p>
<p> </p>
<p><font size="2">West Chester, PA - February 1, 2010 &#8212; <a title="HomeNet Automotive is the leading provider of automotive inventory management, merchandising, and marketing solutions" href="http://www.homenetauto.com">HomeNet Automotive</a> announced the inclusion of its new <a title="Virtual Garage is an online bookmarking, tracking and comparison tool for automotive dealership websites" href="http://www.homenetauto.com/products/online-vehicle-showrooms.asp">Virtual Garage</a> in its <a title="HomeNet's IOL SEO Hosting dynamically generates search engine optimized (SEO) pages" href="http://www.homenetauto.com/products/hosting.asp" target="_blank">IOL SEO Hosting</a> service.  Virtual Garage is a bookmarking application that allows consumers to bookmark and track vehicles directly on a dealership&#039;s website inventory and do side-by-side comparisons or view them later. Dealers, in turn, are able to track which cars that consumer is bookmarking. With Virtual Garage, more than 15,000 dealerships are able to now greatly increase the usability of their website as well as boost return visitors and website conversion rates.</font><font size="2"> </font></p>
<p><font size="2">Shoppers can also track bookmarking activity on their saved cars by other shoppers, so as the bookmarking activity goes up on one of their favorite vehicles, they will be more motivated to make a move. Bookmarked vehicles may be added to an RSS feed as well, allowing shoppers to be directly alerted of any new activity.</font></p>
<p><font size="2">&#034;By allowing online shoppers to bookmark cars in their inventory, the dealer can see all the cars a visitor has saved, so he can have more meaningful interactions with that shopper,&#034; says Tim James, HomeNet&#039;s Director of Sales. &#034;And, should those saved vehicles sell, he can offer similar vehicles, ensuring everyone gets the car they want.&#034;</font><font size="2"> </font></p>
<p><font size="2">Also built in to Virtual Garage is the ability for side by side comparisons of any number of saved vehicles, particularly helpful for shoppers viewing several of the same model.</font><font size="2">Virtual Garage requires virtually no effort on the dealer’s part to maintain, as it is integrated with HomeNet’s IOL Hosting, which creates dynamically-generated, search engine optimized (SEO) vehicle display pages.</font><font size="2"> </font></p>
<p><font size="2">For more information regarding the Virtual Garage tool, dealers should contact the HomeNet Sales Team at salesteam@homenetinc.com, visit <a title="HomeNet Automotive" href="http://www.homenetauto.com">http://www.homenetauto.com</a>, or call 877-738-3313.</font><font size="2"> </font></p>
<p><font size="2"><strong>About HomeNet:</strong> HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom ready to buy by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. With 135 employees, HomeNet has garnered a spot on the &#034;Inc. 1000&#034; for the second year in a row, its third recognition by the prestigious magazine in as many years. HomeNet is a private company based in West Chester, PA, with offices across the U.S.</font><font size="2"> </font><font size="2"> </font><font size="2"> </font><font size="2"> </p>
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		<title>HomeNet and Decisionlinks Announce Partnership</title>
		<link>http://www.homenetnews.net/2010/homenet-and-decisionlinks-announce-partnership/</link>
		<comments>http://www.homenetnews.net/2010/homenet-and-decisionlinks-announce-partnership/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 01:11:46 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
		<category>Uncategorized</category>

		<guid isPermaLink="false">http://www.homenetnews.net/2010/homenet-and-decisionlinks-announce-partnership/</guid>
		<description><![CDATA[January 25, 2010 (West Chester, PA) &#8212; HomeNet Automotive, the premier online inventory marketing solutions provider for automobile dealerships, today announced a partnership with Decisionlinks, a leader in predictive lead management solutions.  This joint venture will enable dealers to align inventory levels to market demand, convert more sales, acquire better leads, and more effectively [...]]]></description>
			<content:encoded><![CDATA[<p><b>January 25, 2010 (West Chester, PA)</b> &#8212; HomeNet Automotive, the premier online inventory marketing solutions provider for automobile dealerships, today announced a partnership with Decisionlinks, a leader in predictive lead management solutions.  This joint venture will enable dealers to align inventory levels to market demand, convert more sales, acquire better leads, and more effectively meet the needs of prospective buyers.</p>
<p>Decisionlinks’ TeaLeades platform is seamlessly integrated into HomeNet’s Inventory Online (IOL) Analytics Suite, which facilitates the listing of inventory for over 15,000 automobile dealerships nationwide, delivering actionable analytics to automotive dealers and manufacturers.</p>
<p>“Profitability boils down to matching supply to demand.  Our lead-centric solutions align early demand signals from the marketplace with the dealer’s actual inventory, helping dealers to find more quality leads, reduce vehicle-days supply, and ultimately convert more sales,” explains Decisionlinks’ President, David Bailey. “And on the supply side, HomeNet manages a very deep mine of rich vehicle data across its vast network of dealers.  This new intersection of dealer sales, lead, and inventory data is a game changer for everyone in the auto business.”</p>
<p>Decisionlinks has linked relevant decisions for financial institutions, credit bureaus, and other data-driven industries.  Decisionlinks systems have been supporting lead management and marketing automation solutions for over a decade.  </p>
<p>“We’re excited to leverage our years of expertise and market-tested systems optimizing automotive business intelligence by connecting all data points for dealers,” adds DecisionLink’s CTO, Buddy Murphy.</p>
<p>Andy McBride, VP of Business Development for HomeNet, adds, “Partnering with DecisionLinks allows HomeNet customers to sharpen their understanding of each prospect beyond anything imaginable today.  “With this depth of analytical sophistication, dealers can now manage their prospects with far more precision, selling more cars sooner while saving money and time as a result.  I call it ‘instant data gratification.’”</p>
<p><b>About DecisionLinks:</b>  DecisionLinks delivers actionable intelligence from a sea of data providing automation for virtually all processing functions.  DecisionLinks predictive lead intelligence system, TeaLeades, passively connect to customer transactional data. TeaLeades appends data, measures transactions, models all inputs, dynamically adjusting to market changes, in real-time. Deliverables include lead scoring/data enhancement for sales, targeted segmentation for advertisers, business insights for management, and lead buy optimization for operations.  For more information visit www.decisionlinks.com or call 512-692-9482. </p>
<p><b>About HomeNet Automotive:</b>  HomeNet’s Inventory Online (IOL) Internet Marketing Suite is a vehicle marketing solution that helps thousands of automotive dealers to sell more cars online.  IOL’s web-based applications streamline the process of converting raw DMS data into consumer-friendly and emotional online ads.  IOL offers rich functionality for video, search engine optimized (SEO) vehicle display pages, price analysis, unlimited photos, text messaging, email ads, automated distribution to 3rd-party services like eBay, Craigslist, and Oodle, mobile lot management, and more.   IOL quickly turns every vehicle on the lot into a compelling, online point-of-presence… and a gateway into the showroom.  HomeNet is a private company based in West Chester, PA with offices across the U.S.   For more information, visit www.homenetauto.com, emailsalesteam@homenetinc.com, or call 877-738-3313.
</p>
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		<title>New Car Pricing Leader, TrueCar, and Inventory Management Specialists, HomeNet, Announce Partnership</title>
		<link>http://www.homenetnews.net/2010/new-car-pricing-leader-truecar-and-inventory-management-specialists-homenet-announce-partnership/</link>
		<comments>http://www.homenetnews.net/2010/new-car-pricing-leader-truecar-and-inventory-management-specialists-homenet-announce-partnership/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:04:28 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
		<category>Uncategorized</category>

		<category>Industry</category>

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		<category>Partners</category>

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		<description><![CDATA[West Chester, PA (January 14, 2010) – TrueCar, Inc., the authority on new car pricing, and HomeNet Automotive, the leading automotive inventory online marketing solution, announced a partnership today designed to deliver new car pricing data and information to users of HomeNet’s flagship Inventory Online (IOL) Internet Marketing Suite. Under the deal, HomeNet will insert [...]]]></description>
			<content:encoded><![CDATA[<p><font size="2">West Chester, PA (January 14, 2010) – <a title="TrueCar Pricing allows dealers to see the average transaction price for their area for any car" href="http://www.truecar.com" target="_blank">TrueCar,</a> Inc., the authority on new car pricing, and <a title="HomeNet Automotive, makers of Inventory Online (IOL) Internet Marketing Suite of solutions, helps dealers sell more cars online." href="http://www.homenetauto.com" target="_blank">HomeNet Automotive</a>, the leading automotive inventory online marketing solution, announced a partnership today designed to deliver new car pricing data and information to users of HomeNet’s flagship Inventory Online (IOL) Internet Marketing Suite. Under the deal, HomeNet will insert TrueCar pricing tools and window brochure functionality into its IOL solution.</font></p>
<p><font size="2">&#034;Our pricing tools will help IOL users to price their new car inventory based on real market conditions, including what area dealers charged for a similar vehicle in the last 30 days,&#034; said Scott Painter, CEO of Santa Monica-based TrueCar. &#034;We are excited to team up with HomeNet to bring dealers that level of market intelligence. The better dealers know how to buy and sell inventory, the better their competitive advantage.&#034;</font><font size="2"> </font></p>
<p><font size="2">Today, TrueCar captures full transaction details for 43% of all new vehicle sales across the country, and that figure is growing. Leveraging this wealth of data, IOL dealers will be able to balance margin retention with sales velocity.</font><font size="2"> </font></p>
<p><font size="2">Andy McBride, VP of Business Development at HomeNet, added, &#034;HomeNet’s IOL platform continues to grow in user base, and we are again expanding our product suite to help our dealers sell more cars. TrueCar’s pricing data and analytical tools are impressive—a must-have for the savvy car dealer. In fact, we’re offering our customers free access to TrueCar within IOL until April 1.&#034;</font><font size="2"> </font><font size="2"> </font></p>
<p><font size="2">Following launch, TrueCar and HomeNet will add advanced analytical tools that combine automotive inventory, transaction, and production data to its IOL solution. Both companies will also explore ways through which IOL users can reach TrueCar’s vast audience of in-market buyers: more than 15,000 TrueCar Price Reports are generated daily on TrueCar.com and its network of syndication partners (such as Vehix and US News Autos).</font><font size="2"> </font></p>
<p><font size="2">HomeNet’s IOL Internet Marketing Suite is a vehicle marketing solution that helps thousands of automotive dealers to sell more cars online. IOL’s web-based applications streamline the process of converting raw DMS data into consumer-friendly and emotional online ads. IOL offers rich functionality for DMS polling, Premium VIN Enhancement, video, search engine optimized (SEO) vehicle display pages, price analysis, unlimited photos, text messaging, email ads, automated distribution to 3rd-party services like eBay, Craigslist, and Oodle, mobile lot management, and more. IOL solutions quickly turn every vehicle on the lot into a compelling, online point-of-presence… and a gateway into the showroom.</font></p>
<p><font size="2"><strong>About TrueCar</strong>: TrueCar (<a href="http://www.truecar.com/">www.truecar.com/</a>) is the authority in new car pricing. TrueCar aggregates data from multiple sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. TrueCar is offered online, free of charge &#8212; so anyone can know at any time what is considered a good or great price. Consumers no longer need to walk into the dealership only partially informed and fully suspicious: with TrueCar they can walk in knowing the price of a fair deal. Dealers also benefit by gaining real-time, unbiased information about marketplace pricing, helping them price their cars to increase volume of sales and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.</font><font size="2"> </font></p>
<p><font size="2"><strong>About HomeNet:  </strong>HomeNet Automotive (<a href="http://www.homenetauto.com/">www.homenetauto.com</a>) is a privately owned automotive technology provider. Founded in 1996, HomeNet&#039;s core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management companies, finance/leasing agents, auction agents, and more. The company is headquartered in West Chester, PA, with satellite offices in FL, GA, TX, TN, CA, IL, IA, MI, NC, OR and UT. For more information, please visit www.homenetinc.com. For more information, dealers should contact the HomeNet Sales Team at salesteam@homenetinc.com or 877-738-3313.</font><font size="2"> </font><font size="2"> </font><font size="2"> </font><font size="2"> </p>
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		<title>HomeNet Automotive and Edmunds.com Announce Strategic Partnership</title>
		<link>http://www.homenetnews.net/2010/homenet-automotive-and-edmundscom-announce-strategic-partnership/</link>
		<comments>http://www.homenetnews.net/2010/homenet-automotive-and-edmundscom-announce-strategic-partnership/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 20:10:41 +0000</pubDate>
		<dc:creator>gkennedy</dc:creator>
		
		<category>Uncategorized</category>

		<category>Industry</category>

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January 11, 2010 (West Chester, PA) - HomeNet Automotive, the leading online inventory solutions provider for auto dealerships, and Edmunds.com today announced a partnership that allows dealers to list their inventory on Edmunds.com and receive high quality leads in return from consumers visiting Edmunds.com. HomeNet is offering this lead program to users of its [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="HomeNet Automotive, makers of Inventory Online (IOL)" href="http://www.homenetauto.com"><img width="128" height="28" alt="HN Logo" id="image129" src="http://www.homenetnews.net/wp-content/uploads/2010/02/new-homenet_logo-very-smallthumbnail.jpg" /></a><font size="2">  </font><img width="128" height="37" id="image130" alt="Edmunds Logo" src="http://www.homenetnews.net/wp-content/uploads/2010/02/edmundsthumbnail.jpg" /></p>
<p><font size="2">January 11, 2010 (West Chester, PA) - HomeNet Automotive, the leading online inventory solutions provider for auto dealerships, and Edmunds.com today announced a partnership that allows dealers to list their inventory on Edmunds.com and receive high quality leads in return from consumers visiting Edmunds.com. HomeNet is offering this lead program to users of its Inventory Online (IOL) Internet Marketing Suite customers, which facilitates the listing of inventory online for over 15,000 automobile dealerships nationwide.</font><font size="2"> </font></p>
<p><font size="2">Dealers who participate will be able to sell more cars with less effort, according to HomeNet’s Neal Gann, Vice President of Strategic Relations. &#034;It is well known in the industry that Edmunds is one of the premier auto shopping sites and that Edmunds leads have among the highest closing ratios,&#034; says Gann. &#034;Consumers who visit Edmunds.com are affluent and educated, and they have great credit. These are every dealer’s dream buyers.&#034;</font><font size="2"> </font></p>
<p><font size="2">In fact, Edmunds.com indicates that of the 15.8 million unique visitors to its site each month, 80% own their home, and 70% are married. In addition, Edmunds.com is the most visited automotive site for consumers earning over $100,000 as well as for people with investment portfolios of $250,000 or more.</font><font size="2"> </font></p>
<p><font size="2">&#034;HomeNet continues find ways to help our dealers get the most from our online inventory marketing solutions, and so we’re always looking for best-in-class marketing opportunities for them to get their inventory in front of more buyers. This is definitely one of those opportunities,&#034; adds Gann.</font><font size="2"> </font></p>
<p><font size="2">With the Edmunds.com inventory-based lead program, dealers only pay for the leads they receive, so it is a self-sustaining arrangement, according to Sean Peoples of Edmunds.com. &#034;Dealers have nothing to lose with a per-lead revenue model, and they gain free exposure with Edmunds’ nearly 16 million monthly visitors to boot,&#034; says Peoples. &#034;Unlike sites that charge a flat monthly subscription, even with no lead activity, HomeNet is only charging dealers based on that dealer’s success, so the dealers can’t lose.&#034;</font><font size="2"> </font></p>
<p><font size="2">HomeNet’s Inventory Online (IOL) Internet Marketing Suite is a vehicle marketing solution that helps thousands of automotive dealers to sell more cars online. IOL’s web-based applications streamline the process of converting raw DMS data into consumer-friendly and emotional online ads. IOL offers rich functionality for DMS polling, Premium VIN Enhancement, video, search engine optimized (SEO) vehicle display pages, price analysis, unlimited photos, text messaging, email ads, automated distribution to hundreds of 3rd-party services like eBay, Craigslist, and Oodle, mobile lot management, and more. IOL solutions quickly turn every vehicle on the lot into a compelling, online point-of-presence… and a gateway into the showroom.</font></p>
<p><font size="2"><strong>About </strong><a title="HomeNet Automotive" href="http://www.homenetauto.com"><strong>HomeNet Automotive:</strong></a> HomeNet is a privately owned automotive technology provider. Founded in 1996, HomeNet&#039;s core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management companies, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in FL, GA, TX, TN, CA, IL, IA, MI, NC, OR and UT. For more information, please visit www.homenetinc.com. For more information regarding Edmunds.com inventory lead program, dealers should contact the HomeNet Sales Team at <a href="mailto:salesteam@homenetauto.com">salesteam@homenetauto.com</a> or 877-738-3313.</font></p>
<p><font size="2"><strong>About </strong><a title="Edmunds.com" href="http://www.edmunds.com/help/about/"><strong>Edmunds Inc.</strong></a><strong>:</strong> Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.</font><font size="2"> </font><font size="2"> </font><font size="2"><font size="2"> </font></font></p>
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